It’s safe to say that the digital world has transformed the way we communicate. The online space now means that you can connect with people faster than ever before, bypassing the boundaries of difference with email, instant messaging, and of course – social media – and social media tools.
Although social media platforms began as a way for consumers to interact with each other – catching up with distant relatives and sharing photos with friends, they’ve evolved into something much bigger. Today’s social media channels are also a fantastic way for companies to connect with their consumers on a deeper level and find out what they need to out-sell their competition.
The trouble is, with so many social media channels to manage, and so many changing algorithms to keep up with, how do you make the most of your campaigns?
The Power of Social Media Marketing Tools
Though most companies today know that they can upgrade the success of their marketing campaigns almost instantly with the right social media marketing campaign, there are a lot of different factors to consider making sure that your strategy is successful. For instance, the algorithms that dictate where social posts are ranked are constantly changing, making it harder for brands to reach consumers.
One way to make sure you stay ahead of the curve, is to invest in the right social media tools to help you launch, manage and optimize your social media strategies. The right social media tool can help you tap into the full benefits of the social media marketing world – which delivers a 100% higher lead-to-close rate than any outbound strategy.
In fact, the right tools help you to:
- Engage with your customers by responding to their queries faster.
- Manage cross-channel campaigns by aggregating the messages you send to all social networks into a single platform.
- Protect your brand reputation by making sure that you deal with negative comments and reviews quickly.
- Monitor brand mentions and track your competition with social listening
- Analyze your performance on different channels and determine where you should focus your spend to get the best ROI.
How to Choose the Right Social Media Tools
Effective tools can eliminate the complexities of marketing through social media and give you the solutions you need to start building your online presence. Unfortunately, although 97% of companies are currently active on at least one social media channel, 85% say that they have no idea which social tools to use to boost the power of their campaigns.
In a world where your customers want a deeper relationship with the companies that they buy from, you can’t afford to have a sub-standard social strategy. You need to make sure that you have the right resources in place to empower your marketing team to build deeper connections with your audience. The good news? You can learn about all the hottest social media tools available today in this infographic.
Being successful on social media doesn’t have to be a nightmare. You just need the right tools to get the job done.