If you’ve got a new business and you’re wondering if you should invest in a digital marketing agency in the Philippines, the answer is yes. Not maybe, not it depends, just yes.
No matter what your company does or how small it is, your business will always benefit from having an online presence. After all, it’s 2019, and the internet and social media have changed for good how we interact with our brands.
We’re living in a new age now, an age where digital marketing is no longer just an advantage for a business: it’s a necessity. The Philippines, especially, is a country very rapidly becoming defined by digital marketing.
Digital marketing agencies in the Philippines are becoming more important, and for good reason.
Don’t believe us? We’ve got the facts to prove it. Here are 6 reasons why digital marketing will shape the Philippines this 2019:
Filipinos are some of the world’s heaviest Internet users
According to PhilStar Global, the Philippines tops the Digital 2019 report survey for the world’s heaviest internet users, averaging to about 10 hours and 2 minutes every day. This is a huge leap from its 2018 record of only 9 hours. If anything, this time will only increase by 2020, meaning that Filipinos use the internet for longer and longer hours every day.
And it’s not just that. Not only is the Philippine Internet usage getting longer, but it’s also getting more crowded. Over 66% of the total Philippine population are active Internet users. This may not sound like much until you realize that 66% of the Philippine population is 69 million.
That’s a lot of internet users in one country alone. Advertisers are going to want to reach this population, which means digital marketing is only going to get bigger and bigger.
Smartphone sales are through the roof in PH currently
If it suddenly seems like everyone you has a high-quality smartphone, that’s probably because they do. Smartphones are one of the biggest markets in the Philippines right now, making up 76% of total handset shipments.
Samsung, Apple, and Cherry Mobile continue to dominate the market, so it’s safe to assume that Filipinos aren’t just satisfied with any smartphone, they one want that’s the best quality and fit for them. And why wouldn’t they want that? Smartphones are the easiest and most convenient way to access the internet wherever you go.
It should surprise anyone, then, that…
Smartphone users have their phones with them wherever they go
Pretty soon, scientists are going to consider phones a part of the human body. Look around you, everyone around you has their smartphones in their pocket – 79% of people aged 18-44 have it with them 22 hours a day!
Most people can’t go through a day without their smartphones. In fact, 80% of smartphone users check their phones within 15 minutes of waking up. That’s right, even before brushing their teeth or eating breakfast, people are already on their smartphones, scrolling through their Instagram feeds or Tumblr dashboards.
The country’s most visited sites are social media ones
It should be news to no one that Filipinos are addicted to social media. Not only is the Philippines the leading country for Internet usage, but it’s also leading for social media usage. More than 60 million Filipinos are active social media users, there are over 67 million Facebook accounts in the Philippines, and 10 million Filipinos accounts are on Instagram.
Our schools, our jobs, and our friendships rely on social media so much, it’s become no longer just entertainment but a necessity. It’s gotten to the point where you no longer have to ask if someone has a Facebook account, you just assume they do.
Social media has changed the way we interact with the world, and along with that, the way we interact with digital marketing. Which leads us to…
Influencers are becoming more and more popular
JaMill. Ranz Kyle. Niana Guerrero. If you recognize these names, you’re probably one of their millions of followers who constantly watch their content and videos. The list doesn’t end just there too. There’s Janina Vela, Wil Dasovich, and even more Filipinos making a living off of social media.
And with such huge followings, these social media influencers have changed the way marketers interact with online advertising. They’ve cracked the code for how to make it big online, and advertisers have not hesitated to reach out to them and their fans. For example, Janina Vela and Wil Dasovich were both featured in a Jollibee ad.
If these influencers teach us anything, it’s that the internet is such a powerful tool that nearly any ordinary being can make a living out of it, as long as they have a plan and the right tools.
A strong social media reach can be your best investment
Digital marketing allows you to constantly optimize. The internet is open 24/7, there are no closing hours. Anyone can access your website, Facebook page, Instagram, Twitter, or so much more without the need to travel a long distance or wait for opening hours.
The best part? You don’t even have to be there or hire salespeople to be there for you. As long as your information’s online, anyone from anywhere can access it without you having to do much. Not only is digital marketing effective, but it’s efficient too – it allows you the widest possible reach for minimal effort.
This is where your Philippine digital marketing agency comes in. Their job is to make sure your business increases its online growth.
The world is changing, if it hasn’t already. We’re living in a digital age where people can’t go through a day without their computers. By 2020, digital marketing is going to be twice or thrice as big as it is now. If you’re a business owner and digital marketing in the back of your mind, then you know it’s a vital strategy to adopt in order to be relevant today.
Potential customers aren’t going to adjust themselves to your business. If you want the best and widest reach, you’re going to have to adjust to their habits and their routines.
Today’s consumers are tech savvy. If your business is not on the right digital channels, you risk not being found.