Ever since the first business opened, building a relationship with customers has always been one of the topmost priority of many businesses. In the B2B context, numerous companies have already realized that that they should not only go after new clients, but also ensure that all their existing customers are still experience the same level of sincerity and help from the business long after they signed the first deal.
Defined by Influitive as the activities that “are designed to drive retention, loyalty, advocacy, growth and community participation for current customers”, Customer Marketing is crucial in sustaining efforts being given to existing customers of the brand. Because it costs more to get a new client than to retain loyal ones, this strategy ensures that company is maximizing the opportunity to sell more to present and active customers, and get their ROI from all the resources they spent to win them over.
But like marketing, this approach is also subject to change. And as such, one should always look for the latest trends and shifts that take place on this field to ensure that all the efforts are in line with the changing needs of both the industry and the market.
In summary, here are the key takeaways from the infographic below which reveals the top eight trends that will shape the world of B2B customer marketing in 2017.
- Higher Importance of Testimonials
- More Focus on Customer User Groups/Events
- Interactive Newsletters
- Advocate Marketing
- Online Customer Community Interaction
- Customer Satisfaction Systems
- Cross Sell/Upsell Campaigns
- Referral Programs
In conclusion, these factors at play can help you improve your customer retention and create more loyal customers to your brand. Consider all these trends on your overall marketing strategy and you’ll surely improve your bottom line this 2017.
Homerun Nievera is the publisher of WorldExecutivesDigest.com. He has interests in several tech and digital businesses as director and chief strategist.