Negosentro | When creating a strong marketing video for your brand, always focus more on holding the viewers’ attention other than just getting their attention. A video that keeps viewers watching for longer will easily help you meet your goals as compared to a video that just captures clicks. This should motivate you to create high-quality video content to market your brand. This might be challenging if you lack what it takes to make a strong marketing video.
Henceforth, instead of being stuck when creating your marketing campaign video, you should consider consulting from one of the best Infuencer Marketing, this will help you a lot in your marketing campaign with their expertise and experience in the field. The reason why they come in handy is that the audience is already there and all that is required from you is to establish a win-win partnership with such a company. As a result, your brand and the influencer company will offer each other amazing value. Apart from the below are some tips that will help you out:
Ensure your video revolves around the story; not the sale
This is a mistake that most video marketers make. In most cases, such videos are annoying and repelling to your customers. Instead of making your brand known for that, why don’t you make a video that is centered on the story and not sales? Concentrate more on the value that your brand will provide to your customers. Like some expert marketing research companies do with their marketing campaigns while providing the value instead of running behind the sales. Make sure your video is appealing to your target market’s needs and hidden desires.
To ensure you have not lost your lead, your overall story should at least focus on the origin of the brand, your ethos, culture, and people to showcase your brand. At the end of the video, you can also have a strategic and relevant call to action alongside with a tracked URL that perfectly fit into your story.
Add a little bit of humor
If it were you, how long would you watch a boring video clip? Probably a second and the same will apply to your customers. People tend to assume that comedy is not applicable to the corporate world. However, as much as this might be true at some point when it comes to marketing your brand, you should never get nervous to an idea that can help you pass a message effectively and economically.
Ideally, your audience would not mind getting enlightened over something that can meet their daily needs and at the same time laugh and pull out of their boring situations. People welcome things that can at least help them forget about their realities, even if it is just for a while. If your marketing video can do that, then you will have created a strong marketing video, and it will have high chances of enabling you to meet your marketing goals.
Optimize your video for SEO
Who said you could only optimize your written content? The truth is, even your video requires SEO optimization for them to perform well. The first thing you need to do to ensure your video gets found in search engines is to host it on your own domain. This will help derive the maximum SEO value from your video. Remember to do this before you upload it on the sites you intend to share it.
Furthermore, ensure you have enabled embedding on your video. This is crucial since it will assist you to increase the possibility of receiving inbound marketing links. Another important feature is the descriptions. The only way Google’s search engines can make sense of your video and understand the content on your video is through descriptions. Therefore, ensure your video is tagged with relevant keywords, fully explained descriptions, and unique titles.