Smartphones have become a part of our lives that we can’t go a day without. Sure, there is still a small number of people who keep the resistance alive – you are free to call them hipsters. However, when it comes to marketing, numbers are important and the number that should be important to you is that there are 2.3 billion smartphone users in the world according to Statista, and this figure is expected to rise to 3 billion by 2020. According to another study, even 60% of smartphone users have made a purchase through their devices.
The possibilities that smartphones bring for businesses are so evident that they are not even worth discussing. There are numerous ways of getting in touch with existing and potential customers – push notifications, in-app ads, location-based apps, even the good old SMS. But are you utilizing all of them to your advantage? If not, we give you some of the most successful mobile marketing solutions that you can use to increase your ROI! They exist for a good reason – they save us the trouble of doing extensive analysis ourselves and thanks to their advanced algorithms they are able to analyze the behavior of users in a way that we never will be able to manually.
Thanks to location tracking, your business can benefit a lot by targeting local customers, which is exactly what Thumbvista is all about. By using geofencing, Thumbvista is able to offer accurate location-based and advanced mobile marketing in order to reach out to customers who are physically located in the area you operate in. The way Thumbvista’s geofencing works is by an action being triggered when a potential customer enters the targeted zone. The action can be an SMS giving customers special offers, in-app mobile banners, discount codes and similar. This mobile marketing solution is a good choice for small businesses not only because it can accurately target customers in your area, but also because it can use interest-based targeting through contextual and behavioral targeting.
The social platform Foursquare does not have the dynamic characteristics of Thumbvista since the way it can help a small business does not employ text messaging or geofencing. In fact, you have probably heard of Foursquare by now – it is the site where people go to check out the places in their area they are considering visiting and look for information, for example, is a restaurant good or is a shop worth going to. It is estimated that even 82% of smartphone users do their research before physically visiting a business, so building a good exposure on Foursquare as a dedicated place for businesses can drive more customers your way.
Field Pulse is business management software that is mostly suitable for the needs of businesses in the service industry marketplace. The platform can be accessed through computers, iOS and Android and keep you up-to-date with everything that is going on in relation to your business in real-time. Field Pulse provides an easy job scheduling and tasks management, as well as GPS location tagging and employee time tracking. The platform also keeps records of your customers and the jobs you have done for them previously. You can also create and send invoices in a very convenient way even through your phone, making Field Pulse a great solution for small businesses who are looking to tackle several business requirements with one platform.
Vibes is a mobile marketing platform that relies on AI and customer data analysis to deliver tailored ads to your customers. It gives you a multichannel mobile experience, being able to reach out to your customers through SMS, MMS, Push, Messaging apps and even Wallet. Thanks to the data gathered about customers, if you have a dedicated app for your business you can use push notifications to deliver special offers and create loyalty campaigns. The platform offers easy integration and custom ads by analyzing the previous purchases, the items that the customers have viewed and products that got abandoned in the shopping cart. Vibes can be connected to emails, social channels, websites and webshops, even loyalty systems and CRMs.
Sumotext is a platform that is focused on SMS and MMS and it is mainly made to aid small businesses that keep close relations with their customers. If you have special offers to deliver to your buyers, by using this platform you will be able to do that easily and efficiently while at the same time gain feedback on how your campaign is performing. Sumotext offers different options and flexible pricing plans according to your needs. Their advanced options include geofencing, gift cards, coupons and QR generation.
Mobile marketing solutions can be real problem-solvers that will make your mobile marketing campaign more scalable and easier to monitor. By using one such automated service you will be able to efficiently monitor the data gathered about user behavior and campaign efficiency, and additionally be able to let your preferred mobile marketing platform work its magic and reach out to new customers without you having to do any research yourself.
Marie Erhart is a Success Manager at FieldPulse, creators of field service software that lets you run your entire contracting business from a singleapp.
She works with contractors to help them grow their business using best practices.