Negosentro | Tech platform KOL-Lab launched by Nexplay, economically empowering thousands of content creators and MSMEs in less than a month | Manila, Nov 13, 2023 – Nexplay, with its roots in the gaming and esports scene, has taken on bigger projects through its network of Key Opinion Leaders (KOLs), influencers, and content creators by launching its influencer marketing tech-driven platform, KOL-Lab (www.kol-lab.co).
Nexplay boasts of the most reputed pools of talents and creators in Southeast Asia. In less than a month of Kol-Lab’s launch, the platform already has more than 2,000 creators and over 200 brands onboard, engaging with each other, resulting in outstanding collaborations between brands and creators.
Nexplay’s network reaps over 1 billion engagements on social media per month.
This platform bridges the gap between brands and micro-influencers through data-driven matchmaking between KOLs and small businesses. These matches help micro, small, and medium enterprises or MSMEs discover new KOLs while allowing KOLs to earn more, engaging them directly to work on their marketing campaigns. With this tech-driven platform, Nexplay combines its expertise to benefit both KOLs and MSMEs.
According to multiple studies, micro influencers have the highest engagement rate at 8.8% compared to other influencer types because of their perceived authenticity, relatability, and personal connection with their followers. Brands are projected to spend $32.5 billion on influencer marketing in 2023.
A big name in the gaming and esports scene, Nexplay has fostered the biggest names in Philippine esports. Nexplay upped its game plan and in the last couple of years embraced influencer marketing and significantly grew its creator network, working with some of the country’s biggest brands including Procter & Gamble, Unilever, Sharp, and PepsiCo.
“The choice to relabel our creator business as KOL-Lab is a reflection of our company’s focus on influencer marketing and our dedication to growing the creator economy,” says Gabriel Benito, Nexplay’s Co-Founder and CEO.
According to Goldman Sachs, some 50 million content creators around the world could see up to 20% compound annual growth rate during the next five years primarily through direct brand deals—a keystone of Nexplay’s business.
How KOL-Lab works
KOL-Lab brings together influencers and brands in just a few clicks, regardless of their follower count or business size. This platform allows creators with smaller but highly engaged audiences to be discovered by brands and monetize their content. Likewise, the self-serve platform allows small businesses to have direct access to thousands of awesome creators, offering the opportunity to find the right brand ambassadors within their budget.
KOL-Lab Premium is also available to ensure a seamless continuation of the exceptional service that Nexplay Creator Network clients have grown accustomed to. KOL-Lab Premium caters to brands with larger budgets and big aspirations, offering invaluable support in campaign strategy, execution, and highly-detailed analytics, granting brands the VIP treatment they deserve.
“At Nexplay and KOL-Lab, our mission is to deliver the right solutions to our customers through our innovative products and services to build their brands and drive meaningful results,” says Benito.
“We have set industry standards that clients have come to trust. KOL-Lab Premium not only maintains this legacy but expands our service offering, creating fresh avenues of opportunity for micro-influencers and MSMEs,” he adds.
KOL-Lab offers authentic content through collaborations with the right target audience from Nexplay’s Creator Tribes and Audience Groups as brands and marketers shift their preferences to nano and micro influencers to reach smaller but more targeted audiences, resulting in more authentic content.
“I envision KOL-Lab to be a game-changer that democratizes influencer marketing by allowing brands to find the best brand ambassadors regardless of budget,” says Miguel Bernas, Co-Founder, COO of Nexplay.
He adds, “Meanwhile, content creators everywhere, whom we regard as entrepreneurs and small businesses in their own right, now have the best chance to successfully monetize their content.”
Nexplay is a premiere influencer, content creator, and technology company that is dedicated to delivering fun and innovative experiences for a multitude of brands. It helps brands reach a digital savvy and e-commerce ready audience through their wide network and mass appeal.