Stop Using These 5 Popular but Ineffective Marketing Strategies

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by Gloria Kopp, |

The marketing industry is fluid, and this is most true online. The strategies that would have sent something into the stratosphere a couple of years ago will now barely be able to conjure a dozen hits. As more people are trying to carve a place for themselves online, and establish a following and a presence of their own, it is vital to be abreast of the current marketing trends online. Rather than adding more work to a busy schedule, it can be a relief to know that you can actually improve your marketing by dropping several methods. By putting a stop to strategies that are now acknowledged as ineffective, businesses can put that free time into promotions that will actually have an effect on expanding their audience.

Keyword Stuffing

Oh back in the day, life was so simple. All you had to do was mention your keywords a few hundred times in every post, and voila, you SEO was fueled and you were at the top of every search engines list for indie bands in your area. This is no longer the case, and quality far outweighs quantity. Having a few powerful and strategically placed keywords is far more effective. There’s an efficient guide to keywords available with Neil Patel’s Keyword Tool, but if you need information on what keywords will be most efficient for your brand, so you can focus on the few effective phrases, you can find detailed reports with Keyword Tool.

Not Focusing on Content

While there was a point in time that posting any content filled with keywords to your site would be appealing to search engines, they now look at the quality of the writing. Search engines check for spelling and grammar, for duplicate content, and for content that has a high ‘bounce’ rate – meaning if people often leave your site and then click on another option in search results, it’s understood your content is providing what the customer wants. For this reason, and several others, many business and celebrities hire professional writers. While entrepreneurs write business plans, there is little time left at the end of the day to write pages of content to post online. Some great writers can be hired confidentially and can produce content guaranteed to be a success online. You can hire these experts on any number of sites including Prowritingaid, Essay writing service or Boomessays, where you simply select the service you want, and then have it allocated to a professional. If you’d rather produce your own content, then you can opt to have it edited by a professional at Custom essay, to make sure it’s perfect before you post. Plus, bear in mind now that size does matter with content, and you should ideally be aiming for around a thousand words, and you can monitor this with Easy Word Count

Using Fake Reviews

While there was once a huge benefit to paying for fake reviews to litter the internet and promote your brand or band, this practice can now actually have a negative effect. It’s very easy to pick out a fake review, and this practice can and up with your removal from several ratings websites, and a lack of trust with your audience. While it may seem like this makes your business stronger, it’s unfortunately not the case, and can actually be a hindrance. If you really want to strengthen your site, try using tools such as Website Grader or PaperFellows instead.

Avoiding Engagement

When social media was a brand new tool rather than the powerful force it is today, you could ignore your followers and fans without suffering any consequences. This was particularly true when faced with negative comments or questions – you could simply ignore them. Now, however, there is so much scrutiny on official social media platforms for entrepreneurs, as well as other personalities, that failing to engage with any people, or acting bitterly towards critics, can cause a massive dent in your reputation. You can even use Google Alerts to check when your site has been mentioned to make sure you are aware of any and all mentions so you can respond to, or even share, comments about you.    

Stuffing Meta and Using Link Networks

While it used to be possible to simply arrange as many keywords and possible in your meta and make sure multiple sites linked back to you, this is no longer the case. Fortunately, you don’t need to spend any extra time focusing on the intricacies of online marketing as several companies have appeared that can take care of the finer details, such as Hoot Suite and Similar Web.

While it may be hard to rid yourself of the previous habits that proved successful, scrapping all of the methods mentioned above for more efficient marketing strategies can really boost your profile and expand your fan base.

Gloria Kopp is an digital marketer and a business consultant from Manville city. She graduated from the University of Wyoming and started a career of a web content writer and an educator, now she works as a tutor at Academized. She is a regular contributor to such websites as Engadget, Assignment help, Huffington Post, and others.