The number of women buying sarees is constantly on the rise due to the increase in popularity of sarees all over the world. From Bollywood stars to Hollywood celebrities, this traditional Indian garment is considered a trendy fashion piece across borders. It is no surprise that many more women buy sarees online today. Sarees and salwar suits are considered an Indian symbol in matters clothing culture. The popularity of the saree outside India has further been promoted by the Indian population that settled outside India. Here are some useful tips to sell Indian Sarees online:
- Create a great website
Most ecommerce ventures often begin with simple social media pages and blogs that get overwhelming attention. Creating a website is like building your very own store where all your customer activities can be carried out without any interference or distraction. Your ability to attract sales will depend on how well you are known in the consumer market and creating a website is one of the best ways to attract the attention you need. You can create a website to showcase your wonderful products and use your blog to share the latest fashion topics. People can visit your site and know more about saree fashion, which encourages them to buy from you.
- Online transaction
There are so many useful resources that you can use to build your brand online. One of them is enabling online transactions. Once your customers have browsed through the website and they are ready to buy, it would be discouraging finding out there is a lengthy process to make their order over the phone. Online transactions make it extremely easy to customers to order products online and pay through credit cards or bank wire transfer. You will notice a surge in sales after setting up an online transaction gateway for easier shopping.
- Set up customer service
Saree fashion can be quite complicated to the inexperienced but interested customers with so many fabrics and styles for different occasions. If you want to appeal to all kinds of customers, great customer service is important. Besides the information you give on the blog, you can also encourage customers to live chat or call if they have any questions about the sarees, how to wear them or how to choose the right size so they can make the best and most informed purchase. This will encourage a lot of return customers on your website.
- Reduced shipping rates
Offer free shipping for sarees within your region and reduced shipping rates outside the region or the country to encourage more people to buy. Everyone is always looking for a bargain and the thought of free shipping or reduced shipping costs outside the country will be highly welcomed.
- Internet marketing
A vigorous online marketing campaign is crucial to attract new customers to your website. You can use internet marketing to turn a small business into an international brand. Create fan pages on social media, blog, build links and share your latest events, products and reviews through social channels to get more people interested in your designer sarees.
via Prima Padmavati
Mira Padmavati is a saree designer and ecommerce enthusiast. Josmo.com is an ecommerce store that offers a wide selection of sarees among other traditional and modern Indian fashion items.