A customer is what a company is all about. Just like employees, they come in various shape, size and personalities. There are courteous customers and employees. But there are also rude customers as well as employees. Customer service is not just one department.
Integration of customer service is a must to the entire aspect of the company. Here’s why:
CUSTOMER SERVICE IS A PHILOSOPHY
Customer service is like a mantra. It is the core of the company’s mission and vision. Every level of the organization needs to embrace this fact. This understanding must start from the CEO to the hired employee.
This is why the organization exists: to offer services and products for customer’s satisfaction.
CUSTOMER SERVICE IS INHERENT IN ANY BUSINESS
No matter what type of business you have: manufacturing, retail, hospitality, financial, catering, food, your main concern is customer service. You manufacture a product to meet the needs of customers.
You offer food to please customers. You give services to satisfy customers. It’s all about customer’s welfare and satisfaction.
CUSTOMER SERVICE IS FOUND IN EVERY DEPARTMENT
You will find the customer service is into every aspect of the business: sales, marketing, product development, growth, and revenue aspect.
A leader must recognize this fact. In this way, every employee, from the highest to the lowest level of the organization must be aware of this fact.
What they do has direct or indirect impact on customer’s satisfaction. A happy and satisfied customer is one guarantee that the business will succeed.
CUSTOMER SERVICE IS A CULTURE
Inculcate the philosophy of customer service should be in every level of the organization. Employees should serve, work, sell, and give service to achieve customer’s satisfaction.
IT’S MORE THAN THE PRODUCT
Customers look for satisfaction. Not only with the product they buy but how it is delivered to them. They look for excellent service. Not only with the taste of food that they are buying. It is also about how they were greeted at the door. How you take their orders.
How you serve their foods. How you maintain the place. Every decision made has an impact on the customers.
The leader should understand that customer service is more than policies or rules. It is a philosophy, an idea, a mantra accepted and embraced by the whole organization. Everyone in the company should work as a team for excellent customer service and customer satisfaction.