Negosentro| Proven Guide to Social Media Branding for Small Business | Small businesses have to put in a larger effort to get their brand seen and recognized. Social media is the fastest way to get millions of potential customers to see who you are, what you have, and why they should shop with you.
The following tips were created under the auspices of Adfully, a social media ads management company.
Know Who You Are and Who Your Customer is
Before you can have a successful social media campaign you have to fully recognize who you are, what you do, and who your product attracts or affects.
Answer the following questions about yourself:
- What makes your brand different from other similar brands?
- What does your product/brand seek to achieve?
- Who will likely use or be interested in your product?
Once you have established an identity for your brand then you can establish a target audience. Your target audience is the people who are most likely to be interested in your product.
If you really want your brand to be successful you are going to have to reach the people who will be interested in it. The first thing you have to do is figure out the age group your brand is most likely to appeal to. Then you can use the right marketing strategies to catch the interest of your audience.
In social media, the most frequent users break down into the following categories and age groupings.
- 81% of people between the ages of 13 and 18 are active on social media
- 89% of the people between 18 and 29 are active on social media
- 78% of the people between the ages of 30 and 49 are active on social media
- 60% of the people between the ages of 50 and 64 are active on social media
- 43% of the people 65 and older are active on social media
Once you know what age group you are targeting you can begin to use the right methods to engage the potential numbers that are active on social media.
Content is Key
Content is what you post on your social media page that your target audience will see and possibly respond to. Of course, you want your audience to see what your product is, but how they see it is just as important as what they see.
If you are trying to reach an audience on Facebook then your page will be filled with:
- Quotes that people will like and will possibly want to share
- Behind-the-scenes-photos of your product, production, factories, or things related to your brand
- Fill-in-the-blank questionnaires
- True-or false questions
- Blog posts
- Newsletters or announcements
- Giveaways and opportunities for followers to share your social media site
If you are trying to reach an audience on Twitter your content will include:
- Interesting articles and blog posts that appeal to your age-specific audience
- Industry news
- Event updates
- Videos about your product or product-related items that are posted on Vine or YouTube
- Newsletters and announcements
No matter what social media platform you are using you have to establish content for that particular type of account. Spend some time investigating the social media pages and seeing what people respond to the most, how are other similar brands reaching out and make notes.
You also have to establish yourself as someone the people find interesting, factual and knowledgeable. You have to actively post several times a day, and go to other pages to leave comments several times a day. This is not a “one time post and forgets” ad creation.
To get your brand noticed by the right people on social media you have to get involved and stay involved. You have to create pages and tend to those pages on a daily basis. This is a time-consuming approach to customer creation, but it is also a successful approach to the brand establishment.
Get ready to visit your social media account, or to have someone visit your social media account daily. Never get involved in political debates. Stay neutral and stay out of highly heated discussions and debates.
Your opinion matters but you should not express your opinion on the social media pages that are linked to your brand.