Personal introductions (BrandMe), the power of three | I have written previously about the power and importance of three in developing persuasive presentations. For example, see a review of a book about brandme.io
I have written previously about value propositions, which are essential for distinguishing and persuading during the selling process. http://kimtasso.com/faq/whats-a-value-proposition or-usp-and/
During networking training, I also mention the SHREK model to help me develop interesting personal introductions.
- Speak up!
- Hook – Any connection to keep it warm
- Reason statement – What you do with an example of similar organizations
- Effect – A specific fact or example that has the value of benefit
- The key question
You might also consider the three “tips of the tongue” messages you want to be famous or known for.
However, the other day I was working with senior lawyers and I showed them my 3×3 model. This allows me to easily tailor my introduction to answer questions about my work and with whom, how, and why to different situations.
#1 I am a member of:
#2 My background is:
- Marketing/Business Development
#3 I offer consulting, training, and writing services to clients.
- Take on business challenges
- Change and
It was so well-liked by them that I felt I should share it.