Negosentro.com | Pandemic Proofing Your Business | In 2020, we are living in a pandemic fueled world which has created one of the most unique recessions that we have ever encountered because not only is the economy less than ideal but on top of that we have additional restrictions with social distancing and the COVID-19 virus. This guarantees that the recessions will last at least a short time because it is being fueled by this virus. There are a few important things that you need to pay attention to if you are going to make it through this and last afterwards.
No such thing as back to normal
One of the important things to note is that there will not be a “back to normal”. This recession as with many recessions it will not return to business as usual as it was before. There will be a new normal, and once this has all passed the new status quo will be different than before. The market’s needs will change and adjust; we have a new priority for being contactless and online. Not only that, but businesses have also had to innovate and adapt because of this virus, now that we have new features and capabilities, they will be a new feature offered once it is no longer a must-have in the market. We need to stop thinking about this as a temporary change but as a pivot and innovation.
Longer than you are thinking
If you remember the 2008 recession, things took several years before we were all the way back to a sense of normalcy. The economy is starting to open up little by little but once it is actually completely open everything will still take time to reorganize and adjust back to a steady economy. What will feel normal for customers will not so yet on a grander scale? Plan on at least 12 to 18 months before planning on some level of standard.
This whole situation has sparked a lot of anxiety and depression among people. Many will be concerned potentially long term about sanitation and workspace safety. Many businesses will need to adjust their culture and practices to relieve stress in the workplace. Each organization will be different so make sure and be listening to what they have to say so that you can make the adjustments that are needed to make all parties trust the company again and continue to work harmoniously.
“Something” must be done
The interesting is that it doesn’t really matter all that much what you do about it in the eyes of your customer base. It matters that you are doing something. Something needs to be done and your audience needs to be aware of it happening. What you do would ideally be helpful and make a difference but if it doesn’t you cannot really be blamed because your company is going through the same uncertainty as everyone else. No one came to blame you so long as you are trying. Allow your relevant audiences to make their own judgments about it but make sure that they have the facts about how you are trying to make everything work during this time.
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