CEMEX director leads 2019 PANA board, calls for authenticity in brand building.
Chito Maniago (2nd from left), CEMEX Philippines Corporate Communications & Public Affairs Director, recently took oath as president of the Philippine Association of National Advertisers (PANA) together with the group’s newly elected board members. Department of Trade and Industry (DTI) Secretary Ramon Lopez (left-most) administered the oathtaking in his office in Makati City. Joining them in photo during the event were (from L-R): DTI Sec. Ramon Lopez, PANA board members: Chito Maniago, Ricky Salvador, Jake Lugay, Joy Jolingan, Jocel de Guzman, Maye Yao Co Say, Victoria Encarnacion, Marilen Forsuelo and Garry Pactao.
Founded 61 years ago, PANA is the country’s leading organization of responsible and truthful advertisers and brand builders. With more than 300 member-companies from every major industry, PANA leads in championing responsible brand building and the upliftment of the industry standards and practices. In his oath-taking speech, Maniago reiterated the importance of brand builders in today’s fast-changing business landscape. “A brand’s image is like a living link—a network of one mind to another. Let there be a synergy of minds in creating messages that are authentic, meaningful and engaging. As brand experts, we are here to build a network not only of brand builders but a network of nation builders,” Maniago said.