If you are still using Magento 1.X., you should know that one day you will have to switch to Magento 2. But before doing that it’s important to understand what new things, settings, etc. you will get after the switch as Magento 2 is not just a simple update, it’s literally a completely new platform.
Information is power, so Amasty team decided to study Magento 2 default characteristics in terms of SEO. They also created an infographic to illustrate those settings, their pros and cons as well the paths to them via Magento 2 admin panel.
Here is a quick overview of Magento 2 SEO settings:
- Ability to set a template for generating meta descriptions, titles and keywords for product pages. This feature is called “Product Fields Auto-Generation”.
- Canonical tags can be applied to categories with sorting parameters as well as categories paginated URLs. This will help to eliminate duplicate content issues which are common for eCommerce sites.
- More flexible setting for an XML sitemap: Magento 2 lets automatically add images to the sitemap which is great in terms of ranking in Google Image Search. But do not forget to add relevant and optimized alt tags and titles to your images.
- In Magento 2 an admin can edit a robots.txt file right from the backend, so there’s no need to use an FTP or something of the kind to complete this task.
- Product visibility in Google search results is critical for online stores, and adding rich snippets markup greatly helps to gain in. In Magento 2 you won’t need to add anything as the platform has basic markup for product pages out of the box. This applies to product snippets only, no organization or breadcrumbs snippets available without additional customizations.
- Google Analytics and AdWords implementation are made easy in Magento 2 as there are special fields for that in the backend. No templates editing needed.
You can find more available SEO settings here: