Businesses spend big money on marketing strategies and the only way a marketing campaign can be construed as successful is if it recoups more in revenue than it cost the company to implement. Marketers need to convey the right message in the right format and at the right time to customers, and the decision of what channel to use for communicating this message is crucial. Which of the three main channels – SMS, apps, email – is likely to be the most effective?
Here’s a cool infographice from Neon-SMS:
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