by Julianne Mercer, Negosentro.com |
Search engines are powered by links. That’s the honest truth. Links are measurable signals that search engines can use to gauge value and authority of a domain or page. The more internal links, from high-quality websites, the better your site will rank for relevant keywords. Thus, building links is still one of the most powerful ways to increase your site’s visibility.
At the heart of successful link building are the resources you link back to. Thus, creating high-quality content is a critical step for successful SEO. It’s important to diversify your content. Create blog articles, videos, infographics, whitepapers, and other forms of rich-media assets. The more valuable content you publish, the better your chances are to generate backlinks.
There are several other ways to improve your SEO and create links. Another popular strategy is influencer marketing, which is the act of recruiting relevant bloggers and social influencers to discuss and share your brand and content with their audience. Influencer marketing can quickly increase the quality and breadth of your link profile.
The infographic below discusses some other simple ways for you to grow traffic to your website using strategic outreach and link building initiatives.