Sayan Biswas, Negosentro | The way that companies practice business is changing, and in fact, the future is very much online. If you work for a firm that does not have an established digital presence, or perhaps they have not yet fully understood just how digitalized business is becoming, then it is time for you to push for change. If you want to improve the overall ranking and performance of your business, in all markets that you currently operate in, then it is time to focus your budget and attention towards building your business presence online. Luckily, there are a few key areas that you can target to ensure that you gain concrete results.
First and foremost, it could be time for you to review your overall business plan to better understand just how much company time and budget is set aside for your digital strategy and improvement planning. If the current answer is none, then it is time for to schedule in several meetings and implement change. Most businesses still believe that their traditional marketing teams need to manage and update your online business presence, but the reality is rather different. In fact, if you are stuck for resources and budget, you can even manage some of the updates and changes that you need to implement through non-traditional methods, such as automated software for scheduling your tweets and posts. Before beginning any concrete plan to improve your business presence, make sure that you have full control of your budget and draw up some strict time frames in which you can establish project deliverables – and work towards achieving these.
Your company website
If you have a company website, then it could be letting you down without you even realizing it. You may have already spent a large chunk of your budget on updating and rebuilding your corporate website, but if you do not conduct regular content reviews and ensure that the copy you have online remains relevant and up to date, then you are causing more harm than good. If you want to build your digital presence, then make sure that you are posting new articles or blog posts on a weekly or daily basis if possible. Be sure to include relevant information about your new services or product launches, be it through a new video or press release. Remember that videos are also a powerful and easy to diffuse any new messaging – providing short, bite-sized information that is easy to digest and can be used across a variety of channels. When it comes to keeping costs down, then videos are also the ideal way to produce instant content that does not need to cost the earth. All your employees or colleagues will need is a smartphone on which to record content, and then a script or backdrop against which you want to shoot the video. Once you have completed filming, this content will provide a quick win for you to update your company website. Keep content, either written or visual, short, sharp and to the point and you will see an increase in visitors to your corporate site.
Use social media
More and more companies are using social media to support their marketing and business efforts. Digital channels are the ideal platform on which to engage and interact with your customers and potential new clients, in particular, if you are trying to reach out to a different demographic. First, you will need to do your homework and choose the right channels for you and your business. From Facebook for building a community presence to Instagram for posting videos and images of new products, LinkedIn is ideal for job postings and creating an online professional community while Twitter is the perfect platform for sharing short and sharp snippets of news and links to relevant industry information. The beauty of social media is that you can create content that is easy to share across a variety of online channels. Remember, however, that not all content will work well on all of your channels – as you will be engaging with a different type of follower base. Finally, be prepared to deal with the dark side of social media too, in the form of negative comments and online trolls who will stop at nothing to damage your reputation. Respond and engage with each and every comment, even if it is negative, as this will build and improve your online community – plus it shows that you care about your brand and online business presence.
Build your brand
Finally, online channels are the perfect way for you to build your business brand and make sure that your customers and clients can obtain an all-around and engaging experience of who your company is and how your ethos will benefit them. You could even consider using social media to establish a network of brand ambassadors, either employees or customers who eat, sleep and drink all things related to your company and are prepared to share reviews and photos of them living your brand. Be sure to check and review all of your logos and branding across your social media sites and website to ensure that it is consistent and relevant. Companies such as Midas Marketing can assist with the building of any digital brand campaigns that you want to run. When it comes to your online presence, making sure that your brand remains at the forefront of any copy, content, and materials that you produce is key to your success.
If you are looking to build your online business presence, then be sure to put aside some budget and establish project timelines as part of your business plan. Be sure to conduct regular reviews of your online website and make sure that you continue to update and post copy and content on a daily basis. Next, choose the right variety of social media channels for your company and make sure that you engage and build with your followers to build a community. Finally, do not forget to focus your attention on your brand, and be sure the use consistent messaging, logos and colors across all channels.