It’s always the time to improve your SEO as Google protocols evolve by hundreds of iterations in a year. This means that the search engine optimization of your website requires constant monitoring and frequent updates. You might also consider a major overhaul every once in a while, and doing this before the new year seems like a good time. This will allow you to use the data collected during the year to see which parts of your optimization are most effective and get in on the popular trends early.
SEO Trends You Should Follow in 2019
Long-tail keywords still rock (and voice search is getting better)
HubSpot states that over 50% of Google searches include queries with four or more words. The trend for using long-tail keywords has been around for a few years and the queries seem to get longer all the time. Therefore, you definitely need to optimize your website and content for them in 2019.
Not only are modern keyword combos long, they also get more sophisticated. With the rise in the use of Voice Search, people are making complete sentences into search queries. This means that you should consider optimizing for actual phrases with correct grammar, not an array of words sometimes tied with prepositions as you did 2-3 years ago.
This is the kind of SEO improvement that you should get into as early as possible, According to Minneapolis SEO Services Search Engine Optimization Experts, it takes about 1-3 months to see positive results of a SEO upgrade. It will take over half a year to get the maximum traffic increase from your changes. Therefore, this change should be the first on your list.
Video marketing is getting bigger (and you can add SEO to it)
72% of people would rather watch a video than read a text about a product/service (HubSpot). This number keeps growing and will no doubt climb closer to 100% by the end of 2019. At the moment, you can use this growing interest in video marketing to up your SEO as well.
Don’t forget that you can use keywords in tags, video name, and description. In fact, consider posting a video clip with a transcription or at least a related text on your website. This way, you’ll be able to add keyword optimization to the benefit of video.
Note that while having videos on the website will increase your visibility for Google, you also need to mind their size. Webpage loading speed is a major factor in determining your ranking> Thus, your videos have to be well-optimized to load fast.
Content clustering rocks
Content clustering entails reorganizing your website structure to neatly separate content by niche topics. This is something you have to do in order to make the website easily noticeable for Google bots. Your visitors will also appreciate this as it will make navigating the website much easier. Make sure that the navigation panel is easily visible.
Clustering will also allow you to add more topics. This will give you a chance at reaching various target audiences without the need to create several websites.