How to Market a Non-profit Organization

How to Market a Non-profit Organization
Image source: | How to Market a Non-profit Organization | Even though you are running a non-profit organization, this does not simply mean that you can avoid all of the marketing and promotional side of running a company. After all, you are still going to need to attract customers and spread the good word about your business and everything that you are trying to achieve from it. So, let’s have a closer examination of some of the key elements of marketing a non-profit to see what you need to do.

Determine Your Target Market and Set Measurable Goals 

First of all, you are going to need to answer some key questions about your target market that are based on their demographic, income, typical age, gender and so on. You are also going to need answer some questions that are more detailed about them. For example, the typical news sources that they go to, whether they already volunteer, the social media platforms they use and more. Then, you will be able to set some goals based on what you are trying to accomplish. Ultimately, these goals need to be both realistic and attainable. This way, you will be able to tell whether or not you are on the right track. For example, you could expect to attract a certain number of donors or increase your social media following by a particular percentage.

Develop Your Marketing Materials 

Now is the time to start thinking about the marketing materials that you are going to produce. While digital marketing activities are obviously important, non-profit organizations still tend to produce a lot of printed material as it can be an effective way of capturing the imagination of the audience. Some companies will seek to produce these materials in-house, whereas others will seek out the support of organizations such as Eleven Marketing. Ultimately, no matter what you do, these materials need to be hard-hitting and full of impact. 

Create a High-Functioning Website 

The first place that people tend to go in the modern world when they are trying to research an organization is online. Therefore, your website needs to be the main hub of what you are doing and should represent your organization in the best possible light. As well as having some high-quality content listed on it, you should also make sure that it is easy to navigate. On top of this, you also need to make sure that you are proactive in your search engine optimization activities to ensure that it can be spotted easily. 

Develop a Database 

Data is like oil in the modern world, and there is certainly a rush from different organizations to get their hands on it. Ultimately, you should only be using it in a professional manner (trust lost through data misuse is extremely hard to get back), but it is still important to be effective in sending out the right marketing materials to keep drawing in repeat donations. 

All of these activities can combine to help you successfully market your non-profit organization to as wide an audience as you possibly can.