The ultimate goal of every marketing campaign is to make the object of promotion stand out. To be noticed in the sea of similar products. What gives a feeling of seriousness and professionalism is a company’s website. Today, it is not enough simply to publish a list of services, an “about us” section, and contact information. There should be an opportunity for your customers to place orders, make online purchases, and ask questions.
To make a website functional is much easier than it was only a few years ago. You had to use the services of an experienced web developer, but now you can set up a complex website or an online story with simple drag & drop tools. Thanks to all the technological advancements that now allow us to be our own web developers, you can make a unique website even by using website templates. All you need is your imagination, a few modifications, and a personal touch. Read through the text that follows and see some interesting extras to add to your website, and make it stand out more.
Customize Your Template
There is always a template that will serve your needs, no matter what kind of website you need. However, if you bump into a well-designed template that is also free, it is probably implemented by many other people, and that does not add up to your uniqueness. What you should do is customize your template as much as you can – change fonts, move page elements around, and change colors. Fonts and buttons can easily be changed with drag & drop tools and editors. Make the website different and truly make it your own.
Make It Mobile Friendly
For the first time in Internet history, mobile has exceeded PC internet usage. A lot of people today use their tablets and smartphones to access online information. This means that you lose a lot if your website is not mobile friendly, because a greater number of potential customers now move from a smartphone device to a PC while they make a decision on purchase. Also, having a responsive design is more than just making your website look nice on smaller screens. For example, try making the shopping process easier by adding a shopping-cart on every page. That way, your customers would be able to checkout at any point during their website browsing (which should be an experience as user-friendly as possible.
If your website comes up first when potential customers make a search is a great way of making your website stand out. Every page should be optimized – page titles, keywords, images and product descriptions. If you operate a WordPress website, there are good plugins that allow you to optimize the whole website for search engines. To ensure your web pages appeal to Google’s search algorithms, you will need to know basic SEO principles.
If you have a WordPress site and use specialized software for your business, there are built-in integrations and plugins you can use in order to have applications interchange information. These may be your accounting tools, inventory management, CRM, and other tools you use to run your business.
For example, you can set up your website to feed signups into your lead generation database automatically. If you organize events frequently, then a great WP event ticketing plugin can be integrated so the visitors can purchase event tickets and receive them digitally. When someone buys a product in your online store, an integrated inventory system should be set to automatically remove it as soon it is purchased. Choose the tools you need, and you will save yourself some time, avoid additional work, or having to hire additional help for these kind of tasks.
In order to stand strong in today’s marketplace that is getting more and more competitive, you need a high-quality website. With a bit of effort and a proper approach, you can customize your website, make it stand out and attract potential customers, without having to hire an expensive web developer.