Negosentro.com | How to Make to Top Influencers Interested in Your Blog | One of the most effective ways to boost your blog is to attract influencers to it. Whether you have them to write guest posts for your blog or to promote yours on theirs is irrelevant. What is important is that you need to use people with established reputations and audiences to help build yours. According to Allie Decker, a HubSpot expert on influencer marketing, this strategy is guaranteed to be effective because it enables you to use the power of both word of mouth and social proof. In regards to your blog, this would mean that you get exposure to a larger audience and a stamp of approval from the person who this audience respects.
But the question here is how do you get these top influencers to promote your blog?
It’s highly unlikely that you can hire them to do this and with your own audience still small, there’s little you can offer. But using the following tactics might help you get this kind of help.
Share, quote, tag
First of all, you need to grab the influencer’s attention, but do this in a good way. In this case this means helping promote them in whatever way you can. Share their content and mention or tag them in your posts. Make sure those mentions are respectful and, most importantly, meaningful.
Never forget that your main goal here is to make an opening for building an authentic relationship. This means that the posts you mention the person in must be interesting enough for them. And the rest of your content must be good enough to make an impression on them as well. That’s why it’s essential to choose the influencers with extreme care. Online marketer, Chris Cantell says “they have to share your core values and have a target audience similar to yours. These are the people you’ll be trying to attract to your own blog, so if you go for someone with different interests, even getting the influencer to promote you won’t bring any benefits”.
Interview influencers
Another way to get on a popular influencer’s radar is to interview them so you can post that interview on your own blog. They, in turn, will do the same on their, and then it’s up to you to build up this relationship.
Christine Smith, a marketer working with influencers, recommends getting your own audience involved in the interview as well. Post about the upcoming event on your accounts and ask for questions your readers would be interested in. Be sure to write them all down so you don’t forget to ask them during the interview.
Write guest posts
Show off your talents by writing guest posts for top bloggers if you want to make a positive impression on them. It’s not only about the credit you’ll get from the post. You will also get a chance to connect with the influencer’s audience personally.
This means that if your piece is good enough to generate attention, readers will want to visit your own blog for more even without extra endorsement.
Bear in mind that not all top bloggers accept guest posts. However, you should definitely try contacting them anyway. Send out an email promoting your post like you would a business offer, because that’s what it is.
Catching the Attention of Top Influencers: Conclusion
People who are trending on social media are usually very busy and you’ll need to make a big impression for them to not only notice your blog but also agree to provide an endorsement for it. Use every digital tool you have to catch the influencer’s attention, all at the same time to increase your chances. And remember to do your best to build a good authentic relationship with the person.
