How to Learn PPC Marketing at Home

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Image Credit : | How to Learn PPC Marketing at Home | It is rightly said – Advertising is the art of convincing people to spend money they don’t have for something they don’t need. A good advertisement may be of just a few seconds, but it is produced through the efforts of many creative people. Brands today are continuously working on launching creative ads that are more engaging, work with less spending, and build a fan following quickly. 

Technological advancements have allowed for faster digital transformation and the advertising landscape isn’t behind. Today, people have become tech-savvy and spend more time on their smartphones than on traditional channels like TV or radio. Whether you watch a video, use Google to search for something, open any website, play online games, or use different mobile applications, you will surely come across digital advertisements. More likely, you will see ads for products that you must have searched for in the past. This is how the world of advertising has grown. 

For a customer, it is a good experience to get personalized ads and just clicking on it will land you on your desired website and buy the product. What works behind is a completely different scenario. Pay-Per-Click or PPC is what works behind. Haven’t heard of this term? Well, this article is all you need to know what PPC actually is and how to learn it at home by taking up PPC training online or any other methods. 

What is Pay-Per-Click (PPC) Marketing?

Pay-Per-Click or PPC is a way of internet marketing in which brands pay a pre-decided amount for the ads that are clicked. Basically, it refers to buying of traffic to your website rather than earning that traffic organically. Such ads can be placed on any ad platform and the fee is to be paid to the host of the platform. Undoubtedly, the most popular advertising platform is search engines like Google. Brands generally use Google Ads to advertise their product on Google’s search engine results page (SERP) and its other properties. 

Search engines have a section of sponsored links and brands have to bid for ad placement on that section when someone types a keyword that is related to their business offering. For example, if you search for “buy medicine online”, here is what the Google results show:

You can clearly see that the first result is a sponsored link (has ‘Ad’ written at the beginning) while the other two are organic results. As many surveys have found that people are more likely to click on top 3 or 4 results of SERPs, the shown ad is bound to get the attention of the audience and there is an increased chance of people clicking on it. Simply put, paid search is a quicker way of increasing traffic to a website and reaching more customers in less time. 

Well, this is just the basic idea of Paid search marketing. Launching successful PPC campaigns isn’t a cakewalk and you need to learn PPC from scratch to get started. So, we have next discussed how you can learn PPC without taking the pains of doing an academic course. 

Ways to Learn PPC Marketing

You cannot become a PPC Specialist within a few days or months. The world of digital marketing is dynamic and new ways of marketing keep on evolving. Same is the case with paid search, what works today may not work tomorrow. So, an ideal candidate for the job role of PPC specialist would be the one who has an eagerness to learn, observe the latest market trends, creative ideas to experiment with the ads and find out how it impacts the traffic growth, and effective strategies to launch paid campaigns.  

Here are some tips to help you learn PPC marketing.

Understand Statistics

The best thing about digital advertising is the result of your efforts is measurable. Every ad that you launch will have a set of data related to impressions, number of clicks, bounce rate, conversions, and more. So, you must be able to interpret that data and accordingly make decisions to improve the strategies. 

Writing Engaging Content

Advertisement is all about gaining a customer’s attention by using just a few words. It requires the ability to write effective call-to-action that have higher chances of getting clicked. So, find out how popular brands attract customers with the unique and creative play of words and learn how you too can use keywords to connect with your audience.

Explore Google Adwords

You can only think of Google first while talking about search engines. It is imperative to come across Google Adwords if you are planning to start learning PPC marketing. Google Adwords has a wide range of features and you should know how to find the best keywords, how Google algorithms work for showing your ads, placing bids, and monitoring different performance metrics. 

Gain expertise in PPC Tools 

There are various tools for different aspects of digital marketing that are handy for analyzing metrics. If you are working in paid search marketing, you should know about tools like Competitor Research, Keyword Planner, iSpionage, SEMrush, Adbeat, and more. They help you analyze a competitor’s strategy, keyword performance, analysis of your ad copy and landing pages, and indicate Return on Investment (ROI).       

Take up an Online Training Course

While there are many resources to help you learn the important concepts related to PPC marketing, you may miss out on some things to be kept in mind while actually working on a strategy. What if you get guidance from someone who has years of experience handling PPC campaigns? Well, online training courses allow you to do so. You get the benefit of learning from the industry experts who keep you updated with the latest trends and best practices in PPC. Moreover, you gain practical exposure by working on PPC tools as well as industry-oriented projects.

Now that you know the steps on how to learn PPC marketing, wait no more and gain the relevant skills. Digital marketing is bound to grow in the years to come and PPC marketing would remain a significant way to advertise products online. So, PPC Specialists have a promising future and you too can be a part of it.  

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