How to Improve Engagement on your Website | Your website is like your digital store. It is where customers and visitors alike come to visit, peruse, and then determine your worth. Some may visit and decide that they’ll come back later when they need your product or service. Others may immediately find something they love and buy on the spot. Some might like your business enough to follow on social media or vice versa.
If visitors come to your front page and then immediately leave, that is the equivalent of them looking at your store through the front door and then walking past it. You need to entice them inside where they can learn more about your brand and what you have to offer.
There are many ways that you can improve the engagement on your site, and these top tips will help you:
Invest in On-Page SEO
A great way to get started is by ensuring there are no technical or content errors on your site. An SEO audit with a focus on both technical SEO and content SEO is perfect, as it will help identify existing issues on your site that could be stopping customers from engaging or buying from your brand.
Improve Your Content
Content is one most important tools available to help more customers engage with your website and online. Not only do you want them engaging on your website, you want them to engage off-site as well. If they link to your blog, then you are naturally and organically increasing your PageRank as well, and, in turn, increasing your SE ranking.
Hire a Conversion Rate Optimization Agency
To ensure that your efforts truly do see results, you will want to then hire a CRO agency. Doing this will give you access to a growth consultant, as well as CRO testing, expert analytics and tracking, user research and profiling, and UX and UI design services. It is an all-in-one approach to ensure that your website stands out and sees greater engagement across all metrics.
Give Visitors More Ways to Engage
If the only engagement you currently care about is sales, you are not going to have a lot of luck. Many customers need to engage with a brand multiple times before they get around to buying something, particularly if it is a luxury item or if they aren’t yet sure they trust your brand.
To help with this, give your site visitors more than one way to engage and follow your site. Make it possible to sign up for a newsletter or an account. Have engaging social media profiles, and so on. Offer multiple product types as well. You could sell products, kits, and courses all online and diversify your income that way.
Engagement can and should be varied. You don’t just need sales. You need an active community that follows your brand because they are far more likely to buy repeatedly, shop on behalf of their friends, or recommend your brand. Building a community of repeat customers means giving them many reasons to return, and a great website is the perfect place to get started.