Negosentro.com | How to Create Your Facebook Business Page in 2020 | Just like other social media platforms, Facebook is a great place to promote your business and connect with your customers.
Every successful business or brand in the UAE has a strong social media presence. If you take a look at their Facebook pages, you will see that they provide much valuable information to their audience and that their pages are visually appealing.
Why is that?
It is because they took the time to learn how to correctly set up their Facebook business pages or hired a professional social media company from Dubai to do all the work, and you should do the same.
In today’s article, we will guide you through some of the basic things you should know when setting up a business page on Facebook (in case you decide to do it all by yourself).
Let’s get started.
6 Basic Tips for Optimizing Facebook Business Page
- Create a Facebook Page for Your Business
To get started, you will need to pick the type of Facebook page you wish to create (depending on your business).
You can choose from Local Business or Place, Company, Brand or Product, Public Figure, Entertainment, and Cause or Community.
So, once again, think about these choices and choose the one your business belongs to.
- Choosing a Perfect Profile and Featured Photo
Facebook Page is a perfect place to promote your business or brand.
But, to maximize the potential of your Facebook Page, you need to make it look professional.
To do so, you will need to create a great-looking Profile and Featured photo. Social media company in Dubai suggests using Canva. It is a tool that is super easy to use and will allow you to create beautiful and professional-looking images.
Additional tip: The featured image section can be used not only for a cover photo but also for a promotional video or a slideshow. For example, you can use the slideshow to showcase your testimonials.
- Create a Custom Username
A custom username will help Facebook users find your business Page.
Once you create your Facebook Page, its URL will look like:
It’s completely generic, and not very user-friendly.
However, once you create your custom username, your FB page URL will look like this:
I believe you can notice the difference.
In the end, here are some of the thing you should keep in mind when creating a custom username for your Facebook business page:
- You need admin access to create a custom username,
- You can use periods to separate words as you can’t use any spaces or underscores,
- Search queries on Facebook are not case sensitive so feel free to capitalize words to improve readability,
- Custom username should be between 5-50 characters long.
- Update Your Operating Hours Regularly
It is essential to let your customers know when you are open for business. If you have to change your operating hours, don’t forget to update them on your Facebook business page.
You can also create visuals and post them on Facebook, announcing upcoming changes in your operating hours.
- Add a CTA Button
Another great option you should implement on your Facebook page is a CTA (Call to Action) button. You can add it right underneath your featured photo and make it super easy for your customers to contact you (or whatever other CTA option you choose).
Here is how to set up a CTA on your page:
- Go to your Facebook business page,
- Click on the blue CTA button under your cover photo section,
- Choose CTA you prefer.
- Organize Your Facebook Page Tabs
You can choose from various templates how your tabs will look like, and you can even move them around as you see fit.
Follow these simple steps to organize your tabs:
- Go to your Facebook business page,
- Click on Settings,
- Click Edit Page on the left side of the screen,
- Within the Edit Page section, you can choose from different templates, and move the tabs around by dragging the three-lined icon until you are satisfied with the order of your tabs.
Let’s Wrap Up
If you wish to run a successful business in 2020, you have to take good care of your social media profiles.
Facebook, as one of the most popular social media platforms globally, is a great place to improve your brand’s awareness and reach countless potential customers.
But, you will need a professional-looking Facebook business page. If you wish to create & optimize your Facebook page by yourself, follow these six simple steps, and you will be on the right path.
On the other hand, if you lack time, just hire a social media company in Dubai to do all the work for you.