A trade show is a brilliant opportunity for your business to not only gain exposure but also make a significant impact on your prospective clients. It is quite natural for a budding industry to get lost in the flashy gimmicks of established businesses in competition. To receive the maximum sreturn on investment from the money, energy and time spent on the booth, it is ideal for you to have an intelligent strategy beforehand. Here is a list of the first tips about how you can ingeniously attract a lot more people to your booth in the next trade show. These tips will help you go big even on a budget. From things to do before the event, to hacks on the after service, this article has got you covered. So get your notetaking tools out because it’s time to learn!
Prepare for the event in advance
Planning is a significant step for the success of any event. However, it becomes even more critical when it comes to a trade show. Hiring the perfect Trade show exhibit design company plays a crucial role in the said circumstances. Many trade show specialists suggest the use of polls on social media for the design of logos, hashtags, and souvenirs. Putting a smart hashtag can help you attract much attention on Instagram and other social media apps.
Content that uses graphics with precision tends to become popular in audiences. You can start a campaign on your social media handles well in advance to let your prospective audience know about what your team is up to, behind-the-scenes footage and audience polls help the individual develop a sense of authority and connection with your booth. This is one of the most natural tactics to get the word spread about your company among your desired audiences.
Understand the competition
Paying attention to your competition is crucial for the success of any company putting a stall at a trade show. You need to conduct thorough research about what your competition usually does at such events. Whether they use candies, visual artists or other techniques to attract the audience. Prior knowledge will let you plan and bring something innovative to the show. Investing in a better display can help your brand seem like an investible option to the attendees.
If the competitors bring the same white furniture, you can order better and brighter furniture for the event. You can hand out bigger and better, recyclable bags at your booth so that the attendees can put all the souvenirs from the event in your bag and promote the brand further than the boundaries of the event venue.
If your competition is with more prominent brands, there is a possibility of them not being as invested in the event as you are. You can throw an after party at the end of the convention to enhance your network. Free/discounted food will push your audience to develop a sense of belonging with you instead of the completion and help you boost the return on investment.
Set the audience abuzz
Your booth needs to create a buzz among the attendees of the event so that other people without a primary interest may find an attraction to your cabin. The customers that walk past you will remember your brand by the humor and semantics you apply in conversation. Catchy phrases, good humor, and a few vocal devices are few ideas to help your booth.
You can use stunts to attract people. If your company works on the natural reservation, you can team up with a local zoo and call in penguins or flamingoes for the event. You can use the bird theme in your graphic, pamphlets, and souvenirs so that your attendees remember your booth in good terms and suggest your name to their close relatives/friends who need your help!
Giving free goodies will create a long line at your booth and indirectly call for attention. Everyone loves a free t-shirt or notebook or Rubik’s cube.
Be creative with the mementos
Since a trade show is meant for your brand to leave a lasting impression on your customers, an artistic keepsake would do more than that! Pens, T-shirts, and mugs are one of the oldest ideas on the block about trade show mementos, even the big brands do that but would the audience remember that? Not!
It would be best if you thought of something out of the box to succeed in the rat race. Balloons, sunglasses, headphones, popup sockets, stress-balls, and laptop skins are a few creative ways to promote your brand. Depending on your brand, you can make use of anything that seems logical enough to have your logo printed on it.