Negosentro.com | How SEO And Content Marketing Work Together To Pump Your Online Presence | The era of digital marketing isn’t new. As more people pick up their smartphones, spend hours scrolling through social media, and turn to Google for quick internet searches, the value of digital marketing continues to soar. In fact, 81% of consumers search online for a product or service to buy.
Under the large billowing umbrella of digital marketing, there are two features that should always go together like yin and yang: SEO and content marketing. Many marketers are cognizant of their perks but aren’t sure how these two powerful strategies complement each other. Some keep them in different brackets but in truth, they overlap and blend well together.
In this article, we discuss the benefits of combining these two, and how a blended strategy will help your brand.
Why Combine SEO and Content Marketing Together?
To better understand how SEO and content marketing complement each other, let’s chalk out the objectives of each strategy.
People typically use SEO tactics to optimize their website around keywords relevant to their products, services, and brand. They also use SEO to gain credible and valuable backlinks from high authority websites. The end goal of SEO is to improve a site’s search engine rankings and increase website traffic which will aid revenue growth. On the other hand, content marketing services include creating relevant, informative, and compelling content with effective calls-to-action. Content marketers produce data-driven content to increase brand awareness, promote brand loyalty, and increase time spent on their site. The end goal is the same with SEO – to ultimately improve sales and conversion rates.
By working towards the same goals, SEO and content marketing enhances your overall digital marketing strategy. Content is king but even high-quality, relevant content is useless if it doesn’t reach your target audience. That’s where SEO comes in.
While content marketing provides you with engaging, value-adding content that converts. SEO ensures your content is discoverable for your target market.
In a nutshell, SEO helps you attract users to your site. Content marketing keeps them there and converts them.
How SEO and Content Marketing Amplify Each Other
Now that we’ve established that SEO and content marketing work towards the same goal, how exactly can each serve to improve the other?
Take a look at the various ways you can combine your SEO and content marketing strategies to achieve greater visibility online.
Understand Your Target Audience
Clearly defining your target audience helps your content team produce web copy and articles best suited for their needs and goals. This means understanding intimately their motivations, experiences, and pain points. Only then will you be able to deliver impactful content and stay top of mind.
Here are some tips to better understand your audience:
- Map out their customer journey – Consider how users interact with your content in the different stages of the sales funnel. Then, ensure you capture their behavior across channels.
- Conduct customer analysis – Customer preferences are ever-changing.Keep your ear to the ground and regularly monitor customer behavior. Conduct constant customer-brand interaction analysis to glean those insights and ensure you’re updated with consumer trends.
- Keyword research – Keyword research is the key to understanding your audience. Not only is it one of the best sources of ideas for fresh content, but it also helps you create quality content that addresses their needs. When you attract their attention with pages or articles that respond to their needs, their trust in your brand increases.
Strategic Keyword Research
SEO in the Philippines has been around for years but only few truly leverage the right keywords. When it comes to keyword research, forget corporate or business jargon. Focus on creating content that uses keywords relevant to your business and the ones people are searching for. Many tools can help you conduct keyword research such as Google Keyword Planner, Ahrefs, or SEMrush.
For content writers, it’s crucial to not over optimize or overstuff a text with keywords. Keyword stuffing will have a negative impact on your SEO and user experience.Strategic content writing is needed so that the right keywords are put in the right place and the right amount to satisfy search engines and users.
Link Building for the Win
Backlinks are a form of social validation in the digital marketing world. It can be likened to arecommendation that a brand or a website is giving to its users. Websites typically only link other sites they deem authoritative and trustworthy.
These organic backlinks don’t go unnoticed by search engines. According to a Moz study, Google’s search engine rankings rely on the quality of backlinks incorporated in your content and whether authoritative websites are linking your content too.
The most effective way to gain quality backlinks is by writing guest posts. Having your content published on influential high-authority websites that are relevant to your niche will help you gain quality backlinks.
Leading website visitors down the conversion funnel relies on a seamless user experience. Online searchers expect an exceptional and smooth surfing experience when they land on your website.
Regardless of the device your customers use, you should be able to offer an unforgettable user experience to make a lasting impression. A blended SEO and content marketing strategy will improve user experience and drive up your website visits.
Ace all your technical parameters such as broken links and error codes. Once you have valuable content, technical optimization makes it easy for users to navigate your site and engage with your content. Technical onsite improvements also make it easier for search engines to crawl your website. This makes your content more searchable and accessible for your target audience.
To fully reap the benefits of a blended SEO and content marketing strategy, consistency is key. It’s vital to regularly produce high-quality and unique content.
As per their freshness algorithm, Google prefers up-to-date content with the latest information. Even with a lower domain authority, your content can still rank higher due to its freshness.
SEO and content marketing both enhance each other in this vein. Good SEO means consistently producing unique and authoritative content. With consistency, you’ll rank higher up in the search engine results.
SEO and Content Marketing: Bring Out the Best in Each Other
Individually, SEO and content marketing are both titans in this era of digital marketing. Anyone who’s combined the two together in a strategy will tell you that they form a deadly combo to knock out the competition.
To put things in perspective:
- SEO states the demands. Content marketing meets those demands.
- SEO needs quality, relevant content. Content marketing delivers the content.
- SEO supplies keywords to rank content. Content marketing uses those keywords.
- SEO depends on backlinks. Content marketing is an effective method to get those backlinks.
- SEO demands technical site optimization. Content marketing demands a great user experience.
SEO and content marketing will help you fetch high-authority backlinks, improve your user experience, maintain consistency, and generate increased revenue. When they work in tandem, you can boost your online presence and achieve greater success for your brand.