How Can My Blog Turn Readers into Customers?

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What is a blog? A weblog, better known as a blog, emerged in the late 1990’s around the same time web publishing tools were being developed to help educate the general public on how to interact with the increasingly popular World Wide Web, according to Wikipedia. Since then, they have evolved into so much more. A blog can be used for you to share personal stories with your family and friends. It can be utilized as a tool for you to sell merchandise and services. Your company can also use blogging as an enhancement to its website linking articles that are relevant to the company’s services. Blogging has evolved, over the years, into a formidable force online if you know how to effectively utilize its potential to the fullest extent.

Does My Business Website Need a Blog?

Creating your new business website generally requires a great deal of ingenuity on your behalf to get it up and running for the first time. The next step is getting your website noticed. One of the most effective ways to get your website noticed is by focussing on the keywords within your site. It’s all about the saturation of keywords. The more relevant keywords you use, the more potential customers you will attract. You can easily do a little research on your own and find the highest-ranking keywords being utilized on a daily basis. Pinterest is a free resource and has an amazing search engine for keywords. Simply start a free business account, which will give you analytical information, and utilize their search engine in the ad section for popular keywords. They will even tell you how many times a keyword is used on a daily basis as well as give you a list of other related keywords that are being searched. Once you have a list of relevant and sought-after keywords you can begin to sprinkle them throughout your website.

One extremely effective way to get more keywords on your website is by creating a blog section utilizing content marketing with links to articles or services that enhance the product that you are offering. Content marketing is basically creating articles that are relevant to the product you are promoting and posting them on your website. As potential customers view your site, they are able to read your blog entries that relate to your business. It’s a great way to keep your reader engaged and feel like they are getting value for their time. After all, they are spending their time researching a product or service that they are interested in purchasing and will usually appreciate any added value that they may perceive while undergoing this sometimes-arduous task. Your goal should be to use creative content marketing within your website by adding articles that are both relevant and entertaining to those that are previewing your website.

How Can a Blog Help My Business Grow?

Content Marketing Institute published a great article on July 22, 2015, written by Neil Patel, Five Obvious Content Marketing Strategies Most Companies Overlook. In this article, Mr. Patel outlines five ways to get your blog noticed with effective content marketing. He stresses the vital need for great visuals including pictures, graphs, art, or videos that are relevant to your product to keep the reader engaged with your website. Also, on his list of recommendations is the value of high-quality content that is pertinent to the product you are selling. He reminds us to keep the reader engaged with everything on the blog. Finding and engaging the audience for your blog is also on his list. Social media is a great resource for finding an audience for your products. Pinterest, as mentioned already, is one great example of a social media site that can help you find your audience. On their site, you can create pins and boards relevant to your offerings and post links to your blogs. Pinterest readers will see your posts when they search for your keywords and, hopefully, click the post and view your website. Mr Patel also reminds us to diversify our content marketing efforts if necessary. Always keep in mind that blogging is not your only resource for content marketing. While it may be a great tool for some, it may or may not be your best tool. But, it is certainly a viable source of business revenue if used correctly. His last piece of advice is to share your blog in as many forums as you can find that are pertinent to your product. Always keep in mind that blogging is not your only resource for content marketing. While it may be a great tool for some, it may or may not be your best tool. But, it is certainly a viable source of business revenue if used correctly.

Scottish Pacific is an excellent example of a company making the most out of blogging content marketing. Their blog post regarding Debtor Financing provides all the necessary information a prospect may need. The Basics You Need to Know, explains their company’s purpose, benefits to the consumers, how to avail it and much more. If you take the time to look through their site you will see how they have created several blogs with articles, pictures, videos, graphs, and art along with relevant content relating to their services.

Where Do I Go From Here?

Hopefully, this information will help you as you build your website blog and begin to attract new clients. Remember, your blog can be one of your company’s greatest assets for reaching new customers and selling them on your product. Keep your content current, ethical, and relative to your brand and you will soon be able to see the fruits of your efforts as the sales start rolling in.

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