How Can Brands Benefit from Virtual Reality? [Infographic]

Virtual Reality

Will 2019 be the year of the virtual reality marketing revolution? Find out in the infographic below.

The rising use of virtual reality technology among brands is set to be one of the key marketing trends of 2019. Marketers around the world are now beginning to realise the VR’s potential to create an unforgettable customer experience. This infographic from The Missing Link investigates some of the ways in which brands have been using virtual reality and looks into the many benefits of virtual reality marketing.

But First, What Exactly Is Virtual Reality?

Virtual reality, or VR, technology uses interactive hardware and software to immerse users in a 360-degree digital environment.

Initially, this technology was primarily used within the gaming world, but over the past few years it has become increasingly mainstream as more and more people realised the many disruptive opportunities that this tech could deliver. The marketing industry in particular has seen a significant rise in VR adoption rates.

Why Are So Many Brands Jumping On The VR Marketing Trend?

In 2017, 30% of B2C companies in the Forbes Global 2000 planned to experiment with AR and VR as part of their marketing efforts. As the below infographic explains, there are many benefits associated with virtual reality marketing.

Both brands and customers alike consider VR marketing to be more “experiential”, immersive and intellectually-involved than traditional marketing. This may be why virtual reality marketing has been found to be very effective in growing customer trust and increasing consumer engagement. What’s more, by employing this technology while it’s still relatively new, brands can still leverage the novelty factor for increased engagement.