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Negosentro | How Augmented Reality Shopping is Transforming the Ecommerce Experience | There’s no doubt that augmented reality (AR) is changing the way we interact with the world around us. From gaming and entertainment to education and work, AR is enhancing our everyday lives in many ways. And now, with the advent of AR-enabled smartphones, shoppers can enjoy an augmented reality shopping experience that’s transforming the way they buy products and services online. In this post, we’ll take a look at some of the innovative ways retailers are using AR to deliver a satisfying online shopping experience.
What is augmented reality (AR) in e-commerce?
Augmented reality (AR) is a technology that layers digital information on top of the physical world, giving shoppers a more immersive experience when buying products online. With AR, retailers can create interactive 3D models of their products that allow buyers to view the product from all angles.
Additionally, retailers can use AR to create virtual product try-ons. This allows shoppers to “try on” items such as sunglasses, hats, and makeup to see how they look before buying. By giving online shoppers a more realistic way to view and try products, retailers can make the ecommerce experience more satisfying and reduce the number of returns.
What are the benefits of using AR in e-commerce?
There are several benefits to using AR in ecommerce. First, AR allows customers to get a real-time view of how a product would look on them. This is especially helpful for things like clothing and jewelry, where the customer can see how the item looks from all angles.
Second, AR can help customers learn more about a product. For example, if you’re considering buying a new appliance, you can use the AR experience to see how it would look in your kitchen. Third, using AR can help reduce returns. If a customer is unsure about how a product will look or fit, they can use the AR experience to get a better idea before making a purchase.
Finally, AR makes buying products online more fun and engaging. By giving customers a more immersive shopping experience, retailers can create a more satisfying online shopping experience that will keep customers coming back.
How does AR affect the shopping process?
AR brings products to life in a whole new way, giving online shoppers the chance to experience them in a more realistic way. With interactive 3D models, customers can “try on” items like clothes, accessories, and makeup to see how they look. This is especially helpful for products that can be difficult to visualize, like furniture or home decor.
AR can also help customers see how a product would look in their home before they purchase it. When it comes to buying large items like furniture, this can be a real game-changer. It’s also helpful for smaller items that might need to be matched with other pieces in order to be aesthetically pleasing. For example, you can use AR to see how different patterns or colors look together before making a purchase.
What are some common ecommerce applications of AR?
There are a few different ecommerce applications of AR that are currently being used. The most common one is where you can view a 3D model of the product on the site. This makes it easier to visualize how the product will look once it’s delivered and helps to reduce returns.
You can also use AR to try on makeup or accessories, which is a great way to get an idea of how they’ll look before you buy. Some sites are even starting to use AR as a tool for buying furniture and other large items. You can place them in your home before you make the purchase, which is a huge help if you’re not sure how they’ll look or if they’ll fit.
Conclusion
Augmented reality provides a more interactive and engaging shopping experience for online consumers. By incorporating AR into their e-commerce platforms, brands can provide a more immersive and satisfying buying experience for their customers. Through interactive 3D models, virtual product try-ons, and other innovative AR applications, retailers can provide an engaging and convenient shopping experience that is sure to please customers and boost sales.
Photo by Justin Doherty from Pexels
