How an Amazon PPC Campaign Can Aid Your Ecommerce Business

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Image: | Since the advent of the web, there have been a myriad of new effects created that are now in use in our everyday lives. From social media to smartphones to media streaming services, these new entities have completely shaped the way our world is run in the 21st century. One of these concepts that has been constructed in the past few decades is ecommerce. Ecommerce, more colloquially known as online shopping, has entirely altered the retail market around the globe, and is often done through major tech websites like Amazon. Because Amazon is so popular, it has become an incredibly prevalent career to run your own Amazon ecommerce store. If you operate an Amazon store, you understand the need for ensuring your products rank well in order to get sold. There are numerous types of advertising you can do for your Amazon store, but an Amazon Pay-Per-Click (PPC) campaign is one of the top methods to do this. 

Understanding Amazon PPC is incredibly important before deciding to invest in it for your ecommerce business. It is an extremely effective marketing channel that allows sellers and vendors to effectively purchase visibility for their products on Amazon’s search results pages. By having your products appear on the first page of Amazon search results when shoppers are searching for your products or similar products, you will be able to immensely increase your sales volume. Although Amazon PPC will certainly boost your sales, so many sellers and vendors are already utilizing these tactics, so you need to have an efficient strategy for your Amazon PPC campaign. 

Firstly, you will need to comprehend the three types of advertising formats available for vendors: sponsored products, sponsored brands, and product display ads. Sponsored product ads appear on search results pages and Amazon product detail pages, sponsored brand ads are displayed on Amazon search results pages above the fold, and product display ads appear below the ‘Add to Cart’ button on product detail pages. Once you decide which type is best for your business, you can then familiarize yourself with the ways that PPC ads work. You will need to target your ads based around keywords. There are numerous aspects to keyword targeting, such as keyword match types, negative targeting, campaign types (automatic vs. manual), dynamic bidding, and others. Understanding these concepts is imperative for managing an effectual PPC campaign, and are necessary in order to calculate your advertising cost of sale (ACoS) – which is your profit margin before ad spend. Once you implement your PPC campaign, you will begin to see the results of your efforts, and will start to see the increase in sales from your hard work. 

Running an ecommerce business is no simple task, and being successful as an Amazon seller is an incredible challenge. However, if you implement effective marketing strategies, your company will certainly benefit and see vast results. By investing in Amazon PPC, your ecommerce site will definitely see the outcomes of your hard work, and your business is sure to stand out amongst competitors.