Online businesses today are all the rage right now. Ecommerce platforms are the main drivers of growth for all online retail enterprises. It’s with the help and support of such all-round platforms that online businesses are so successful today.
What Are Ecommerce Platforms?
Ecommerce platforms are the software that facilitates the sale of products or services of online retail businesses.
Earlier, businesses had little option but to rely on specialized IT software and setups. Initially, operating such ecommerce software required extensive knowledge and skills. These traditional solutions eventually turned out to be ineffective. Ecommerce software was an expensive solution to setting up your online business which turned out to be difficult to work with. Moreover, these were not even scalable. Traditional ecommerce software also took a lot of time to get customized and integrated within the in-built software of businesses.
Relying on different individual ecommerce software solutions would be a mammoth task. You would be required to use different software for the management of your inventory and a separate one for handling all your customer services. In fact, bringing together different software solutions to handle different aspects of managing your ecommerce business was very difficult and turned out to complicate the entire process.
Emergence Of Modern Ecommerce Platforms
As a solution to all these drawbacks, there emerged new and advanced ecommerce platforms. These platforms allow you to run your online retail business with the help of integrated business applications. Ecommerce platforms combine all the required business solutions into a single software. Whether it’s managing your inventory, handling customer queries or ensuring efficient order fulfillment for both your online store and your brick and mortar shop, most ecommerce platforms automate these processes.
Ecommerce platforms allow you to integrate and handle both backend and frontend aspects of your business. The main goal behind employing these platforms is to ensure that you can integrate all your main business processes and satisfy your customers by fulfilling their needs.
Ideally, a good ecommerce platform must have certain features that enable you to run your online business smoothly. One of the most important aspect in this context is that ecommerce platforms should offer a single platform for running your ecommerce business. Instead of relying on several different software solutions for accounting, marketing, inventory, customer service, point of sale etc., a good e-commerce platform comes with an integration of all these aspects. Not only should it help you handle the backend operations of your business, but it should also create a pleasant customer experience through creative online experiences.
Ecommerce platforms allow you to expand your online business. They enable you to use different channels through a single platform. They also allow you to enhance your business and help you scale it globally. You can integrate different brands as well as currencies within a single channel through ecommerce platforms.
Moreover, you can easily rely on these ecommerce platforms to help you carry out your marketing and customer services. By providing you with an eagle’s eye view of all your transactions and customer interactions, these platforms give you all the information you need in one place. It offers a unified system of managing your orders by getting a single view of all your inventory as well as supply chain units.
Ecommerce platforms also provide you with integrated data management and analysis solutions. Most of these ecommerce platforms offer you analytics and reporting, content management, marketing, and pricing and promotions.
Shopify is the ultimate ecommerce platform that you can rely on
One of the best ecommerce platforms to rely on today is Shopify. It lets you set up your online retail ecommerce business without the requirement of any technical skills. With Shopify, you can add products and also share promotions and manage inventories through a single dashboard. It comes with a variety of themes with which you can create an attractive online store and facilitate the sale of all your products and services.
Shopify also lets you track your customer’s shopping behavior by letting you create customer profiles. This way you can employ more personalized and targeted marketing tactics. With this ecommerce platform, you can also offer your customers different payment methods to choose from. The more convenience you offer to your customer, the higher the chance of retaining that customer.
Shopify also offers a free trial so you can test the waters before you completely dive in! Take advantage of this free trial to know if Shopify is the best option for your business.