Joanna Marie, Negosentro | It’s not enough to launch a startup in the concrete industry without a strong business background. Sure, there are is plenty of information available for mastering the art of concrete work, that are sure to delight your customers and reap you some profit.
However, if you are thinking about staying in business long-term, it’s a good idea to set some goals for yourself and your business, and pay attention to how to grow a business regardless of what kind.
Building Your Concrete Business
You don’t have to operate a nationally known concrete company to become successful. In fact, running a small business is sometimes better. There is less overhead, employees to manage, and stress when it comes to balancing multiple clients.
Let’s look at some of the ways you can grow your concrete business and boost your revenue in the process.
1. Take a Business Class
When you first started out in the construction world, chances are you knew very little about the concrete industry. However, as time went on, you likely mastered the skills to become an excellent concrete mason.
After all, you wouldn’t be starting your own concrete business if that wasn’t the case.
However, even after passing your state’s contractors licensing exam, the chance you learned anything about how to run a successful business is slim.
That’s why if you are looking to launch your own concrete business, you should invest in some businesses classes.
2. Learn to Market Your Business
Building up a solid clientele and becoming the go-to guy when it comes to concrete projects is not easy in the beginning. You must get your company’s name out there, establish yourself as an expert, and maintain a solid reputation.
Learning how to market your brand and services across multiple channels will help expose your company to a wider audience base, draw in more customers, and land you more jobs.
Here are some helpful tips:
- Take advantage of different marketing avenues such as print ads, billboards, and online business directories
- Use social media to boost exposure and widen your audience reach
- Start a website promoting your services and sharing your knowledge of the industry
- Make getting in touch with you easy (vanity numbers, contact forms, messenger apps, etc.)
The more you learn about marketing yourself to new clients, the more work you will find. In addition, as you begin to build a strong portfolio, word-of-mouth will get out that you are a reputable company to consider.
3. Focus on the Customer
While reaching out to new customers is the way to grow your business bigger, it is equally important to focus on the existing clients you already have.
In fact, as Houston commercial contracting company TexCon Ready Mix claims, it is crucial to take pride in providing excellent and attentive customer service to every customer. Answering any questions a potential client has, providing transparent estimates about concrete projects, and even setting up on-site meetings to discuss project details are just some of the ways you can go above and beyond and provide a phenomenal service.
4. Stay Knowledgeable
It is easy to get caught up in the business side of running a masonry business, especially when you are the owner. However, falling behind on new technologies, techniques, and products can kill your up-and-coming business instantly.
Make sure to stay up to date on the concrete industry by reading about what others are doing, trends in the market, and overall pricing so that you stay competitive and continue to turn a profit.
In the end, running your own concrete business, even if it’s small, is going to take some hard work and dedication that goes beyond understanding how to pour concrete and complete projects. That said, it can be done if you take a proactive approach and dedicate yourself to being the best concrete business in town.