Kerry Dorman, Negosentro | Having a good logo for your business is vital in an age of online branding. Not only can it help customers and clients to remember who you are, but it can also help to establish your authority online, thus making attracting new customers easier. Many times, people are even attracted to your logo before they even see what you sell! In this article, we’re going to explain just why you need a good logo for your company.
Make a Good First Impression
When a potential client is looking for a business like yours to buy from, it’s likely that they have a few options available to them. They’re going to be looking at your website and also your competitor’s site before they make a decision. Because of this, you need to ensure you make a good first impression. Your company logo is one of the first things a new client will see, so make sure it is engaging, sums up exactly what you do, and is suitable for your industry.
When a business is seen as being professional, customers view it with a certain level of trust. When asked to choose between a website hosted on a wordpress.org domain or a paid-for domain, most customers know to trust the paid hosting, as the owner cares about the business enough to invest in it. It’s the same with your logo. A business that operates without a logo appears unprofessional and untrustworthy whereas a business with a logo gives off a sense of professionalism. You don’t even have to spend a lot of money to design a logo, so there’s really no excuse – check out DIY Logo to build your own today.
Most people react more quickly to pictures than they do with text. The brain tends to process shapes and colors much more easily, and a simple image can convey emotions and memories much more quickly than a string of text. The simpler the colors and shapes are, the easier this process is. If you want to build recognition in your field, you absolutely need to have a logo.
Distinguish Yourself from Competitors
For every business online today, there is another hundred doing the exact same thing. While many of your competitors likely have fantastic logos, you’ll also have some competitors that don’t. So, when designing your logo, think about the ways that you can be a cut above the rest. What will it take to make your company stand out from the crowd while still remaining true to your industry and ethos?
Communicate a Message
Finally, a good logo design won’t just look attractive, it will also communicate a message about your business to everyone who views it. If you want to communicate that your business is eco-friendly, you can design your logo to reflect this. If you want to communicate that you run a professional family-friendly firm, this is again possible. Speak to a logo designer and they will show you how.
Any business operating online today needs to have a logo. The above are just some of the reasons why.