Barrack Diego, Negosentro | When we got to know about Google the first time, we knew it was pretty cool that anything we typed was right there. Then there appears the fantasy idea of trying out our names in Google, thinking if it could link the name with our Facebook, Orkut, hi5 or any social media account. Well, it actually can, but unless you are quite famous or searched upon multiple times. Have you wondered how they try to get answers and more importantly, names which occur on their top pages? It is SEO.
The real meaning of Search Engine Optimization
SEO stands for Search Engine Optimization. These are advanced features that work on some occurrences of a word or phrase on the internet. What you search for? It could be words, names, phrases or sentences or even keywords. Search engine optimizations help narrow down our search over the net by showing us the most popular, high website clicks the link for our convenience. CEOs run on an algorithm, set by the search engine.
Every search engine has an algorithm to categorize the priority for each link or website in their search space based on the number of site visitors. This algorithm is very sophisticated and gives the websites a score for categorizing. Getting on top of these engines means that you are top in many criteria of the system. SEOs have special teams to set up the difficulty level and work on the engine on a daily basis. Although SEO searches are a bit fishy when it comes getting and proving your websites top notch, these provide a quality check for the visitors of websites.
The biggest problem of SEO
SEO has a big problem. Any IT professional can become an SEO specialist. This means he/she can optimize a client’s website so that when searched, it is not found on the very first page and lacks the required quality. SEO frauds are all over the internet, and hundreds of websites try to obtain popularity by just repeating keywords many times. Repeating keywords is a criterion within the algorithm. So what happens is, by repeating keywords multiple times over and over again, the algorithm is broken, and eventually, you have a very high score in one criterion altogether. Hence, forcefully you are among top websites for the particular search, on the first page. Search engines like Google, Bing, Yahoo, etc. have come up with stronger algorithms which help them realize that websites are using certain knacks to break the algorithm.
Search Engine Optimization and marketing pairs well
What people do not notice or utilize of SEO is that Search Engine Optimization and marketing goes along very well. Through marketing, more people learn about the product of a website and are directly or indirectly directed to the site itself. This creates a huge buff in algorithm criteria. Through marketing, a substantial crowd is attracted towards the website. Such an innovative idea is good for helping websites gain exposure to a broad audience. SEO and content marketing goes along very well, as they have a close relationship. SEO is all about content and content marketing takes care of that work. Social media networks like Facebook and other platforms like YouTube are perfect for advertising your company, product or services that SEO requires.
Here are a few musts that a good SEO website should have:
- Influential or appropriate number of keywords – These keywords help one briefly learn about the content rather than the above-said scenario. Keywords in the metadata are informative and help on-lookers to become visitors to the website.
- Multiple linkages within website – It is always optimal to have a good load of backing up links to your existing website. This helps visitors turn into clients or customers due to sufficient information and important content.
- SEO and marketing demand good user interface – SEO is all about its users and visitors. If the user experience perspective is right, then marketing is being covered likewise.
- Consistency is a must in this industry – Maintaining top spots is a must to excel. Having good content to market so that SEO stands firm.
The modern marketing strategy of SEO
SEO has made significant tactical moves in the marketing sector. SEO is much needed as to give you and your service the best modern marketing strategy. It is easy to pull a crowd with an SEO with excellent user interface, heavy and limitless content, and more links and keywords connecting and binding your data. Always use other platforms to advertise your services and make sure to back them up with good metadata. Metadata contains crisp details of what you elaborate later. So make sure that your metadata content is suitable for a large crowd to grasp. If you do not have an SEO expert on your side, hire a professional suitable for the job so that your audience is maintained throughout the campaign.
Author Bio: Barrack Diego is a social media expert and computer science professional who dedicates time in analyzing how IT solutions merge well with marketing strategies. He has mentioned about the importance of search engine optimization in this post for the benefits of the readers.