by Eduard Stuart, Negosentro.com |
When you are improving your strategies of search engine optimization, you should focus on linking your site with the authoritative and relevant pages. Your marketing endeavors can be successful when you take up wise approaches.
Here are some link building strategies that might help you this year and beyond.
# Obtain links from widgets, embedded content and client sites: For maximizing the results, you can link your sites to relevant widgets, sites of the clients and even embedded content. If you have other sites that are authoritative and relevant, you can cross link your own sites.
# Create campaigns for marketing with evergreen content: Evergreen content can always play a great role in your link building strategies. Your promotional strategies can work well if the content possesses utility even after it was published long back. So, how will you identify an evergreen content? The content which has the lower bounce rates with visitors staying there for a long time can prove to be the key indicators.
#Cross Links: Sometimes, you are not required to search for other authoritative sites as your own sites can be helpful. Though the cross linking will not bring a drastic improvement in the ranking, you can use them, so that the search engines can understand your pages in a much better way. When you require a boost in ranking, you can link some internal pages with relevant and popular content. To know the process in detail, you can take guidance from a SandCrestSEO Denver company.
# Get links from sites that are already linked to you: The main aim of link building should be to earn more and more unique links. You can consider earning links from the sites that are already linked to yours. For achieving more than one link, you can use processes like, interviews, lists of resources, mentioning brands and partnerships. But, too many links from a single domain can imitate a tactic of spam. For obtaining the additional links, only relevant, useful, as well as, authoritative links can prove to be the wisest choices.
# Links to broken pages: With the help of the broken page identification tools, you can see the backlinks to your competitor’s sites or to your own sites. The reports will show the number of 404 error pages, so that you can resolve them. You can reclaim the links by redirecting to the right pages.
# Relationship with nonprofits to give back to society: You can create partnerships with the local non-profit organizations for giving back to the society. For improving the local community, the co-branding activities can really be helpful. For example, if you are offering content writing services, you can partner up with the organization which is promoting literacy. Just find out the common threads for uniting the non-profit process and the profit efforts for giving back to the society.
As, now, you are aware of various link building strategies, you can apply them to improving your ranks this year. Starting from promoting your content to reclaiming your broken links, you can use all the approaches wisely.
Author Bio: Edward Stuart is a professional SEO expert who works in a Sand Crest SEO Denver firm. In this article, he is discussing some link building strategies that can be used this year.