Negosentro | Crafting Copy: 6 Reasons to Hire a Professional Copywriter | Whether you’re looking to expand into the Australian market by hiring a Melbourne-based copywriting agency or you simply need a few blog posts written by a freelancer in your home country, the benefits of professional copywriters are immense. Let’s take a look at six reasons why hiring one is a great choice.
1. They allow you to focus on what you do best
Most business owners get into business to do business, not to write about doing business. Their skills center on building competent organizations that sell great products to satisfied customers. Spending hours trying to write perfect copy that resonates with their target audience is not an ideal use of their time. Instead, it’s a costly waste that can lead to other, more critical tasks being left undone. To make the most effective use of your time, it helps to outsource writing to a professional.
2. They will deliver results
Copywriting isn’t there to simply put pretty words on a page. Instead, the role of copywriting is to get people interested in your business and, eventually, to purchase what you have to offer. It’s an integral part of a larger sales and marketing landscape.
Professional copywriters understand their role and craft tactful messages to guide customers down the sales funnel, ultimately producing better results for you and your business.
3. They provide accuracy
One of the hallmark signs of an email scam is terrible grammar. Though your legitimate business is not a scam, bad grammar will still raise suspicion among your customers. If prospective customers find a website riddled with typos and grammar mistakes, they’ll likely question the quality of the product or service offered. That’s why it helps to defer to professional writers.
4. They provide a steady stream of content
Attention spans have been dwindling over the past few decades, and Google’s bots tend to favor newer (and more helpful) content. For businesses, these factors mean the “set it and forget it” mindset isn’t going to work.
Instead of relying on one killer blog post to bring in all the customers, businesses need a consistent stream of relevant content. Producing that yourself would be time-consuming. However, when you hire a professional, all you need to do is hand them a detailed brief, and they’ll create a steady flow of content to keep customers engaged.
5. They can help you understand your customers better
Although business owners are enthusiastic about every part of their business, customers usually aren’t. Instead, they just want to know how a product benefits them. Sometimes, owners are too invested in and enthusiastic about the big picture to narrow down a unique selling proposition for a specific product. Professional copywriters can help.
Since they’re at a bit of a distance, they can provide a non-biased perspective that focuses on laying out the key benefits, dispelling common objections, and tapping into core customer motivations.
6. They can help refine your brand
Professional copywriters work with a variety of companies across a diversity of industries. Therefore, they understand what makes each brand unique. Some prefer a quirky and informal style, while others are serious and formal.
Whatever the specifics, that brand voice must be consistent across blog posts, headlines, emails, website copy, and more. Luckily, due to their broad experience, professional copywriters know a great deal about effective branding. Moreover, through insightful questions about style and tone, they can probe business owners into thinking about aspects of their brand they hadn’t thought of before.
The above six reasons are far from exhaustive, but they provide a good starting point for considering the benefits of hiring a professional copywriter.