Common Mistakes You Need Avoid When Creating Your Marketing Plan


Jennifer Scott, Negosentro |  An effective and well-organised marketing campaign can define success for your business. If implemented into your business properly, you can dramatically boost your website traffic, your social media engagement rates and follower counts, therefore naturally pushing your revenue through the roof.

Of course, this is what all businesses are looking to achieve, but it takes time and planning. Creating a well thought out marketing plan is the key to a successful marketing campaign. So you can succeed while minimising problems along the way, here are some of the most common mistakes you’ll need to avoid during this process.

Not Carrying Out Research

This is the first task you’ll need to perform before doing anything related to your marketing plan. Market research is essential to your success because it’s nearly impossible to guess what your customers want from you effectively.

Conduct research projects into every aspect of your plan, from budgets and prices to the type of promotional content is best suited to your business. Don’t forget to test your findings to make sure they work.

Not Creating an Accurate Plan

When it comes to your marketing plan, accuracy is key. You never know how many of your team members or staff will need to refer to your plan which means it needs to be legible. This means you need to write your plan using proper English and full sentences that make sense.

After you’ve finished writing your plan, be sure to check through and proofread it for any mistakes that could jeopardize the credibility of your plan. Remove any spelling mistakes, typos and errors and make sure the grammar is perfect.

For this, you can use online tools to help, such as Grammarix, Top Canadian Writers, Academadvisor, ViaWriting and Best Australian Writers. If you’ve included figures or numbers in your plan, check to make sure they’re accurate. Otherwise, this could cause a lot of problems down the line.

Not Marketing Your Unique Selling Point

Commonly referred to as a USP, it’s simply impossible to market your business without one. You need to consider what sets your business apart from your competitors and then market that to your customers. Without a reason to join you, customers will take their business to more appealing company which might not be yours.

Not Retaining Customers

Within your marketing plan, you need to implement a strategy for keeping customers with your business, so they keep returning to you to make their purchases.

“Most businesses follow the 80/20 rule. This is where 80% of your business comes from 20% of your customers. In my line of work, after someone has placed an order, we attach a 10% discount for them to use on their next order, so they continue to return to us time and time again,” explains Peter Johnson, a marketing manager for UKServicesReviews.

Not Drawing Focus on The Needs of Your Customers

When it comes to marketing or any aspect of your business for that matter, the aim of the game and the key to success is to give your customers what they want. If you can do this, your business will succeed.

In terms of a marketing plan, you need to research what kind of approach your customers are looking for. Do they mainly use email, or are they mainly on their social media feeds? By researching this data, you can accurately market your business to your customers.

Likewise, when planning what content you’re trying to use, see what kind of content your customers respond well too. Do they like reading blogs or watching videos? Maybe even a podcast series could be effective if implemented properly. Use this research stage to get creative, and you can almost guarantee success in your marketing campaign.

Jennifer works as online editor at Best British Essays ( Also, she is a business developer that works in different areas of education, technology, security and various types of online marketing. Prior to business developing Jennifer was consultant at Deloitte, and managed security services provider and developer of a wide range of security solutions.

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