It has become quite difficult for small businesses and startups to differentiate themselves from competitors or a crowd of significant firms that are well established and create their own identity in the cut-throat capitalistic market of the 21st century. Although it is hectic, small companies can still crack it using HR software and have a brand that is out there in the public. Some of the biggest brands in the market today such as Zara, KFC and Pepsi have built their businesses from the ground up despite competition from big corporations that had already commanded the market. One of the main challenges for startups and small-to-medium business enterprises is useful differentiation. In this article, we are going to look at the ways through which a business organization can stand out in the crowd of other businesses fighting for the same market.
Provide a Legendary and Unique Customer Service
The most important element of any business is the customer. Without them, any business is doomed to fail terribly. Even if your company is not in the service industry, it is always important to treat your consumers like royalty. All consumers have their expectations that the store of their choice will give value to their hard-earned dollar through the provision of excellent service. Many consumers have shallow patience levels for poor response from customer care representatives and waiting in long lines for a good or service. According to a study that was conducted by Gallup a few months ago, 75% of the respondents said that the real test of a company’s competence is their customer service and how well their representatives respond to their consumers. Hyundai and Amazon are among the biggest players in the retail industry with exceptional customer service. With advancements in technology, the market has become a level playing field where even the small companies with limited budgets can advertise their products and create a global recognition the same way as big companies.
Build Stronger Relationships by Admitting Mistakes and Fixing Problems
Any consumer will often equate their shopping experiences with brands. Many consumers have been known to write-off the brand just by having one unresolved problem from the company that owns it. Moreover, it is quite essential for businesses to note that negative feedback from one customer will spread like wildfire through word of mouth and social media platforms such as Instagram and Facebook. Business organizations will need to go out of their way to improve consumer shopping and brand experience. A good consumer brand experience is critical in developing a loyal clientele of returning customers and driving a high volume of sales. The consumer market will always choose businesses that own up their failures and mistakes and take the requisite steps to correct them for the benefit of the customer. If a problem is handled well, the company-consumer relationship becomes even stronger than when there was no such an experience.
Honesty Regarding Your Services and Products
In any business setting, honesty is not always the best policy but the central policy of your company. Your customer representatives should be able to call a consumer if there is a delay due to a technical hitch and the product cannot be delivered within the stipulated timelines. A company should also ensure to have a robust conversation with its customers if one of the organization’s sales representatives messes up on a build. Giving constant false information and lies to your customer is like shooting your business on foot. You will not be able to go anywhere regarding expanding your market share. If consumers realize that you lie, they will lose faith in your business. They will also be quick to spread negative feedback about your company through social media and other forums on the internet. The failure to share bad news with your market share is one of the most severe forms of dishonesty in the world of business. You will earn more respect from your customers by quickly sharing any bad news about your business.