Wendell Castillo, Negosentro | Nine percent of home buyers start their searches online. This is how real estate changed over the years. The time when people rely on flyers and open houses is now over. Home buyers and investors now rely on the power of the internet and technology to land their dream property.
This is why it’s very vital for any real estate agent to promote their property online. Most especially now that milennials, a tech savvy generation, is now a rising power house in the local real estate market. Target the right audience and get quality leads by using these tips on promoting your properties online effectively.
Start a website
Building a website will not only promote your properties – it can also create a good impression and reputation for your brand. Your business will become more legitimate when you have a website that contains not only your properties but also your professional background and contact details.
The most basic way to connect with your target market is through social media. Facebook is a great platform to target baby boomers since they are the most active audience in this network. Meanwhile, Instagram is an effective way to showcase those gorgeous photos of your properties and get attention from young home buyers.
Acquire help from property portals
Most home buyers start their searches in Google. The best way to get your property on top of the Google search pages is seeking help from online property portals. These types of website that help promote properties all across the internet is great if you are new to the digital marketing game. They will ensure that your properties will get enough promotion not only in their website but also in other social media channels.
Invest on email marketing
It seems very old school internet but email marketing is still a great way to promote. Use services such as Mailchimp or Active Campaign to create alluring emails that will get clicks. Build your email list and see effective results in no time.
Use quality photos
All of the tips above will not be effective if you are posting grainy photos of your properties. Invest on a good photographer to get the right angle for your property. High quality photos are also valued by search engine algorithms so always invest on that. Creating a video featuring the amazing amenities of your properties won’t hurt too.