One of the most important parts to growing a business is having a large audience to market products or services to. Without this, many businesses start and fail within a short time frame, as it is key to generating profit. Often, the struggle isn’t how great your content is or how polished a brand is, but how to increase this awareness across a variety of channels. Although lots of businesses struggle with this, that doesn’t mean all hope is lost. In fact, there is a variety of ways you can appeal to a larger audience, which will see you reaching success in no time.
Before the days of the internet, having international clients and customers was a tall ask for businesses. Today, social media and Google mean that you can create an international reach at the click of a button. It may be daunting to market your brand to a larger audience, but it’s unlikely you will appeal to many people if you don’t put your business out there. Before you do this, make sure your brand is one that is universally accessible, your customer service is top-notch, and that your business can handle such a high volume of people.
Make use of social media
If you want to go international in a short space of time and with limited funds and resources, social media is the best way you can do this. You can post viral content on social media, and within seconds, it can reach people either a few doors down or in another time-zone. Ideally, you will need a social media expert to craft catchy posts, which you can have on platforms such as Twitter and Facebook. Often, such posts are accompanied with a visual component, such as a picture or video. To ensure your video is created to the highest quality, it is worth seeking the help of a trusted company such as working-beautifully.co.uk, who can ensure your narrative and quality is up-to-scratch.
Use different channels
When people think of social media, it’s easy to focus mainly on platforms like Instagram. Yet there are many other channels that can be utilized to your advantage, where a whole new range of people can be appealed to. For example, understanding marketing for Reddit and Pinterest means you can reach those who may not use more traditional social media outlets in their daily lives.
Have an ethical core message
Recently, the pressure on businesses to have an ethical core message at their heart has been mounting. Topical issues like climate change and humanitarianism mean that many companies are starting to promote clean practices and invest in helping the wider world. Not only does this help prove to your audience that you are out to do good in the world, but their moral compass will be more likely to tune in to your message and share it among friends. There are many ways to have an ethical business, but to use this to appeal to a larger audience, you should ensure you are putting out regular content emphasizing your ethical standpoint, and always be transparent about how you run your business and where you source your materials from.