Negosentro | A Quick Guide to Marketing for Dentists | Not many people realize that, just like any other business, dental practices have to market themselves. After all, unless you’re the only dentist in town, there is no guarantee that people will choose to see you when they have a toothache! Due to the fact that very few dentists have studied marketing, you understandably might be unsure about where to start when it comes to promoting yourself. Don’t worry, though – there are many different techniques you can try in order to boost your patient list. Read on for some inspirational ideas!
Harness local SEO
In case you’ve never heard of it before, SEO stands for search engine optimization and basically refers to how easy it is for people to find your dental practice online. Local SEO refers to your online visibility in search results for terms such as ‘dentist near me’. It’s an important area to focus on because most people use the internet to find dentists these days, and very few click past the first page of Google results. Boost your local SEO by optimizing your Google My Business listing with accurate information about your dental practice.
Perfect your website
In today’s modern age, your website is one of the most powerful marketing tools at your disposal. Begin by making sure that it looks professional and all the information on there is up to date – anything less, and people will dismiss your dental practice immediately. In addition, many people are nervous about going to the dentist, so having friendly photos of you and your staff can make potential patients feel more at ease about booking an appointment. Another top tip is to set up an informative blog where you could offer oral health advice or answer common questions about how to care for your teeth.
Call in the professionals
If you are genuinely flummoxed by the world of marketing, the best action to take is enlisting the help of a professional agency. You will be pleased to know that there are even companies such as Health Practice Digital that specifically focus on marketing for dental practices, so you know you’ll be getting a top-quality service that’s tailored to your unique industry and needs.
Give social media a go
Many dentists are hesitant about using social media, but it can be an effective way to humanize your practice and encourage potential patients to choose you. Share fun and friendly behind-the-scenes photos and interact directly with people to answer their questions or assuage their fears. The key is to use high-quality images, post frequently, and be yourself. You never know, you might even enjoy it!
Partner with local businesses
Setting up a mutually beneficial partnership with other businesses in your area can be an effective way to market your dental practice. For instance, you could advertise on each other’s premises or mention one another in emails or printed newsletters. Offering referral discount codes can also be a great method of generating custom for one another. This is an especially good strategy if your practice is located in an area where there are a lot of other independent businesses.