If you previously took Instagram as an application meant for uploading beautiful photos, think again. If you only use it to show how cool you are, you might be missing out on a lot of things. Why? Instagram is one of the best platforms you can use to grow your business. Many people have trouble hacking their way in boosting their creativity on Instagram.
No need to worry; I have discussed some of the best ways to grow your creativity on Instagram below.
- Aggressively Use Instagram Stories
Instagram stories are one of the latest features of Instagram. The stories expire after 24 hours of uploading them. It is one of the creative ways here’s what the customers say. They are also the best platform for behind-the-scenes photos and videos.
You want your customers to have a peep of the exciting events going on in your business. Be creative enough. How? Create polls and a question and answer session on Instagram stories. You can also create a countdown to the most awaited release on your Instagram page.
- Use Relevant And Popular Hashtags And Captions
After posting a video or a photo, it’s ideal that you include relevant hashtags. Hashtags are a creative way to attract a broader audience, other than just your followers. This way, you will attract more followers to your page.
Don’t just throw in some irrelevant hashtags just because they are popular and trending. Besides hashtags, always caption your images and videos. Make the captions interesting too. Just don’t throw photos without captions and expect strong feedback.
- Be Creative With Photos And Videos
Instagram is primarily a photo-sharing app; after all, Instagrammers are usually intrigued by beautiful and creative photos. So, ensure the lighting of your photo is excellent. Besides, ensure that the backgrounds are attractive and colourful.
Videos tend to perform better than pictures if they are charming and that is why you need to be creative when creating them to win a bigger number of followers. With the launch of IGTV, you can even post longer videos. You can’t keep your followers when you post unattractive photos and videos.
- Switching To A Business Account
A business account performs way better than a personal account. First, it allows you to monitor your performance. You can also boost your posts to reach many interested prospective customers. Besides, with a business account, you can add a contact button on your profile.
If you already have a personal account, go to settings and select ‘Switch to business account’.
- Engage All The Prospective Customers
Always engage your customers on your page and behind the scenes. If they inbox you, ensure you take your time to reply. It’s the best way to know what the customers say. Engaging them could also be the best way to know how to improve your services.
You could also tag some of your customers or post them in ‘customer-appreciative posts’
- Have A Short Yet Detailed Bio
Use your bio to tell people the essential aspects of your business. Bios are often short. You should, therefore, choose the things to highlight wisely. Include your several contact information on the bio too. These could be your email address, your physical location, and your Facebook page and Twitter account details.
Besides, the bio is the only place on Instagram; you can include an active link. It can be a link highlighting your latest project or leading to your shop or business website.
- Humanize Your Videos And Photos
Humanizing your photos is an excellent way to fetch interest and more comments. People will tend to associate themselves with the situation when the posts are humanized. For instance, instead of posting a mere picture of a shoe or jewelry, I would recommend that you post an image of a human being wearing them. This is the best way to drive action.
The Final Word
Instagram has so far the best per-follower engagement rate. It’s a great medium to showcase your products using photos and videos. If you are not using Instagram for your brand, you are missing out on a lot. Incorporate these 7 ways to boost your creativity on Instagram in your marketing strategy; you won’t regret. However, using these 7 ways to promote your creativity is not all you have to do. You have to post regularly. Don’t expect desirable results if you post fortnightly. Post regularly.