Mitzi Ilagan | Negosentro.com
Instagram has become a way to share your life in squares. As technology improves and as mobile data and internet becomes more accessible, more people resort to using social media for trends, news and updates, instead of watching television or reading newspapers. There may be a lot of users on Instagram, but most marketers do not really take advantage of this. Brand endorsement in this social media could really be helpful, knowing that there is an average of 150 million active users (monthly). If only one would use Instagram the right way, a lot of customers would see your brand as a reliable and convincing product. With all these users and competitors around, all you need to do is stand out then see your sales boost. Here are some tips to do that:
1. Behind the scenes
Show them how you do. Feature your models, brand ambassadors or staff during work to be able to connect your audience. In that way, they would see what really happens behind the cameras.
2. Feature customers
Number one, fans would take advantage of this because they’d get to see their selfies on your Instagram account, making them a famous for a day. Number two, you would also take advantage of this because more people would join because of reason number 1, and because they have to use or buy your product/service to be able to be featured.
3. New product
Promote awareness of your new products through this social media app. It may be the cheapest and most accesible among other advertising schemes. It’s either you give details to this new product, or you post one at a time, making them curious and more interested.
Using hashtags which are witty and unusual is a good way to catch the attention of the audience, especially if you would be able to make it trend. Also, it is helpful because it would appear in the searches.
This kind of post makes your audience more interested in your brand. See to it that the contest includes an exciting prize and usage or purchase of the product or service so that you’d get to gain from it, too. Make sure to use a hashtag for the contest to have a good recall.
A recent study at University of Wisconsin proved that there is a higher shopping rate for photos without filters and which contains yellow and blue. When posting your photos, make sure that they are appealing and do not contain high contrasted sections, which can hurt the eyes.
These people with a lot of followers and are reliable are who you need. They would carry your brand as they collect more audience. All they need to do is be consistent with what they post and make sure that they do not use brands which are competitors.