The distribution of promotional products is a low-cost but highly beneficial marketing tactic. Businesses who harness the power of promotional products find that it is invaluable for their marketing efforts.
According to a study by PPAI, 80% and 90% of people worldwide owned a promotional product in the last 24 months. More importantly, between 18.5 and 20.8 million Australians currently own a promotional product, and the average Australian owns 7.5 promotional products. These numbers show that branded or promotional products are effective advertising opportunities.
There is a wide range of promotional merchandise that can suit your brand: custom polo shirts, drink bottles, coffee mugs, business card holders, caps and hats, calendars, conference bags, tote bags, promotional clothing, flash drives and more.
With such a large scope, there is opportunity to market both potential customers and existing ones. The low production cost of everyday items like pens mean that even small businesses with a tight budget can reap the rewards.
Here are 7 reasons why taking this approach is crucial for the growth of your business.
- It’s cost-effective
One of the main reasons why you should invest in promotional items is because it is a cost-effective strategy. There are a lot of manufacturers in Sydney and Melbourne who offer mass production and distribution for modest prices, like Print Logistics.
Choosing to get branded corporate items made – like apparel or custom packaging – won’t set your business back financially and will have high impact on recipients. This means that small businesses and start-ups should take this approach to get their message across.
- It will give your business great exposure
Giving away corporate merchandise that is for everyday use means you can maximise your exposure. What’s more, 53% of people who own a promotional product or corporate gift will use it at least once a week.
For optimum results, marketers give away branded pens, mugs, water bottles and umbrellas. So, recipients who are using your branded items every day are essentially a walking advertisement for your business.
Sageworld also found that mugs are the most effective for marketing, as 57% of people who were gifted a branded mug could remember the advertiser.
Statistics show that promotional products can bring up to 500% more referrals than an appeal letter. Ensure that the items are of high quality and are useful, and you’ll be onto a winner.
- It is great for making instant impressions
Through promo products you can make an instant impression and gain brand recognition. This is perfect for new businesses who are looking to establish their brand, and also for older businesses who want to attract new leads and increase their sales.
The more you distribute your logo the more interest you will generate. The easiest way to do this is to get everyday products manufactured with your branding on them, and distribute them to existing or potential customers. This is much more effective than an advertisement in a newspaper or magazine, where a consumer’s gaze might flick over it and not take notice. A promotional product has higher staying power because it is genuinely useful.
- It will enhance every other marketing stream
You should think of promotional products as an extra push to enhance your current marketing strategy. Promotional products can increase the effectiveness of your media avenues by 44%. This is because constant advertising – even subliminal – can help build rapport with your customers. The more available your logo is, the more recognisable it becomes, and this will aid your marketing efforts, both online and offline.
- Your products will last
Promotional product placement has longevity. According to a study by PPAI, 85% of people who received promotional products do business with the brand advertised. What’s more, 58% of the consumers surveyed keep the branded gifts for up to 4 years. That’s 4 years worth of advertising that is free after the initial production cost.
- You will increase trust
Promotional products will increase your consumer’s trust in your business. The more present your branding and logo are, the more inclined they will be to invest in your products or services.
What’s more, if your branded items are of high quality, people will associate high quality with your brand. This shows that a little financial backing behind some premium quality pens or mugs with your name on will go a long way in securing repeat business and new leads.
- You can nurture loyal customers
Promotional products aren’t just useful for new businesses who want to kick-start their brand awareness strategy and pull in new clients. They are also a way for long-standing brands to nurture loyal customers.
Gifting your existing customer base with promotional products – from smaller items like pens to high-cost, longer-lasting items like apparel – is a great way to nurture your relationship. If people invest in a brand, they want to feel like they are appreciated by that brand. Plus, gifting your existing customers will ensure that they remain loyal to your brand and repeat purchase.
These 7 reasons prove just how influential promotional products can be on the growth of your business. Don’t waste any time – get onboard with the cost-effective, high-return strategy!