Negosentro.com | 6 Ways to Boost Online Sales this Summer | Summer is a season when most people spend the majority of their time outside. Surprisingly, this does not prevent them from doing their shopping online. Summer is, in reality, one of the busiest seasons for eCommerce companies and online retailers. The number of special holidays that you come across in the summer is the key reason for this sales increase.
Here are a few ideas if you’re looking for new ways to improve your sales and expand your business this season.
Get Started Early
Starting early in the spring to create traffic and expand your email list is a great strategy for getting more exposure to your promotions during the summer. Increase your subscribers and raise visibility for your forthcoming summer promotions by writing more blog posts, publishing a few guest posts on other sites, and writing more blog posts. Using a Sales Force Automation service can make this easier.
You can also create a new popup message with a countdown to your special summer deals and invite people to sign up for your email list to be notified when the deals become available.
This strategy will allow you to build a list of eligible leads who are genuinely interested in your summer deals and sales well in advance of the season.
Use the Holidays
Summer isn’t all about going to the beach and grilling out. There are a number of special holidays during this time of year. Many special events and festivals are held in the summer months, including Mother’s Day, Independence Day, Memorial Day, and more. Make the most of these special occasions to advertise your goods and draw attention to your services. Your email list segments can also come in handy here.
Consider Doing a Summer Clearance Sale
It’s not too late to get rid of the old stock. People will flock to your online shop to take advantage of a summer clearance sale with insane prices. People are wise enough to plan ahead for upcoming seasons and activities, and they would not hesitate to take advantage of a good offer when they see one.
Use Contests and Giveaways
Who doesn’t like giveaways and contests? Anyone would leap at the opportunity to win anything for nothing. And there’s no such thing as a bad time for a giveaway or a contest.
For instance, you might hold a social media contest by asking people to share photos from their summer vacation. Alternatively, ask them to circulate one of your posts as widely as possible. Give away a subscription to your site or send the winner a product.
Collaborate With Influencers
Influencer marketing is one of the most underappreciated forms of promotion available today, particularly if you’re trying to reach out to a younger demographic. In reality, 70% of millennials prefer to receive product recommendations from bloggers and influencers.
Summer is a perfect time to tap into your influencer network to market your brand if you already have one. Request that some of your influencers use your new barbeque sauce on their camping trips, wear your new summer clothing collection or take your portable speaker on their beach trips to demonstrate your items in real-life videos.
Start an Email Marketing Campaign Today
Starting an email marketing campaign in the summer is also a good idea. Even if you don’t have any exclusive summer sales or offers, you can use the season to expand your email list and advertise your services and products.
For example, this season, you could create a new lead magnet to pique the interest of your website visitors and turn them into subscribers. You could make a list of things for them to do over the holidays or a Mother’s Day gift guide.
You’ll not only be able to increase sales and income with the aid of these strategies, but you’ll also be able to demonstrate that summer is a perfect time to increase revenue.