Starting your own business has been a pipedream for many years. Now that you are finally pulling the trigger, you are filled with anticipation. There is a lot that has to happen to lay the groundwork for getting the company up and running. One of the best things you can do for your business is launching a website. This marketing tool may wind up having a lot to do with whether people decide to engage your services or not. Review these six things you can do when designing your webpage to give it, and you, the highest chance at success.
What’s in a Name?
You may plan on using part or all of your business name as the domain name, but you find that your ideas are already taken. If this happens, you will need to come up with something different. A domain name is crucial to building your site and, in some cases, your brand. That’s because people will be directed to it from various sources, and you don’t want to make it nonsensical. You want to make sure it stays visible during SEO searches. Make it short, to the point and memorable. You may want to keep it broad so that you can expand your business underneath it.
Use a Content Management System
You need something easy to interact to build your site. If you don’t have it in your budget to hire a web design company, you may want to consider doing the work yourself. A content management system or CMS for short can guide you through building the type of pages users finder pleasing and easy to use. Designs that use bulma css to create colorful frames, background colors, and aesthetically pleasing pages can catch the eye of those who may otherwise not engage. Widely used CMS hosts are WordPress, Joomla!, Squarespace and Drupal.
Make Your Intentions Clear
Ensure that customers know who you are and what you do by stating it clearly throughout your pages. Take advantage of banners to tell people a little bit about your services. Make this clear and concise. Expound on yourself and your business in the About Me section. Set this link to appear at the bottom of every page so that visitors can navigate to it quickly.
Appeal to Customers
Do not focus just on what your business does and who you are. While these are essential factors, they may start to lose their appeal if a potential customer cannot connect the dots to discover what you can do for them. Make sure that throughout your content, you are mindful of the way your words are coming across. While you want people to understand your mission, you also want them to be able to relate to it and understand how your services are best suited for their needs.
Use Real Pictures
There is a growing trend among fledgling websites to use free stock photos to fancy up their pages. In reality, what you’re telling customers is you didn’t have time to create original content. Personal images of you, your team (if you have one), your products, etc. can go a long way with impressing would-be clients. Take the extra time to either take these photos yourself or ask someone who has success with photography to help you out.
Make It Easy To Contact
If a potential customer has to search through six pages to figure out how to get in touch with you, there’s a decent chance you lost them. Make your link to contact you via email easy to find, and put in on every page. Adding a phone number isn’t a bad idea, but make sure it isn’t your primary number. That can create quite a logjam of voicemails and phone calls for you to return. Get a dedicated number for this purpose.
Designing your first website for your new venture doesn’t have to cost a lot of money or take too much time. However, you must do it well enough to attract customers to engage.
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