If you run a business, you’ve probably heard about local SEO. Maybe you’ve read articles about improving your performance with Google, or done some research on keywords and backlinks. With time, SEO is changing fast, and these changes are crucial for businesses operating locally or even in multiple locations. It is natural to feel overwhelmed while trying to run a business and also trying to stay updated with the local SEO trends simultaneously.
Your budget might not support a local SEO expert, but if your SEO is inefficient for local searches, you need to extend your budget a little. What could be more damaging? Investing in the services of an expert to make your website attractive, accessible and visible to potential customers and alternatively, losing customers altogether because people don’t know about your business.
More than 97 percent of mobile users search the internet to find local services and products. These statistics prove the crucial relationship between the use of search engines and domestic users. Now is the time for small business owners to realize that search engine optimization is essential for their business. It is the best way to get a ranking on Google’s top preferences. However, when the discussion comes to SEO, Local SEO is the Rosetta Stone that needs your undiluted attention.
Unlike standard SEO which concentrates on your website exclusively, Local SEO pulls up results based on your geographic location and your Google My Business page. The search engine optimization according to the area is a valuable opportunity for customers to benefit from your business too.
- Become Google’s favorite
If a customer in Central Park Newyork is looking for a florist near him, an instant Google search will show the top three relevant options. The top three results pulled by Google are the ones that customers usually trust and are thus called the Google local three pack. So, if you are a florist in that locality, you would like to be on that customer’s search results page (SERP). If you want the best shot that the said customer clicks on the link to your store, getting into the local three pack should be your primary concern.
A google search for florists near Central Park returns more than a hundred results. However, the majority of 94% mobile device users would click on a first-page result. Many devices only show the local three pack which makes it even more crucial for you to join in.
Infrequent traffic on your site is a proof that you are not on a satisfactory ranking on Google. Getting the top spot requires local SEO expertise to write and code. Tweak and add features that bring you love from Google. Leveraging keywords and topics to improve your SERP ranking will help you significantly.
- Remain relevant on the web
Being busy while running a business is a natural occurrence. If in such a case, you, unfortunately, forget to update your website, you can lose a lot of potential clients. If you don’t have the skill to freshen up your site then its time to hire a local SEO company.
Google’s bots skim through trillions of web pages shortlisting the content that is relevant for each user. The bots try to keep the search engine valuable for its users by pulling fresh and recent content as opposed to a web copy that is decades old. Serps highlight the content that presents thorough, articulate pieces that help even a novice. The search engines want to direct users to the local options that have kind feedback.
If you run a bakery with a locally optimized site and you update it frequently, you’ll rank higher than a bakery that stopped posting half a decade ago. This why hiring a local SEO expert is necessary to drive visitors to your website.
- Attract real-time customers
Many businesses these days have chosen to run their sites independently. It’s remarkably easy with the help of platforms like WordPress. Even with zero experience in coding, with the prewritten templates, the creation and maintenance of the website become a piece of cake. The complication begins when your content needs local optimization and a central focus on Google’s criteria. Your unfamiliarity with focus keywords, schema markups, domain authority, and other jargon can become your weakness. This situation creates a dire need of assistance from a local SEO company to help you with the complex tasks so that you can continue your routine updates.
- Improved customer base
Businesses must keep their long-term goals in focus and find ways to increase customers. New investments and Returns on Investment (ROI) are a crucial part of this process. Local seo expert can help you save money on marketing too. They Observe the present digital marketing practices of your business and address questions like: Do Google and other search engines show your advertisements? Are your social media accounts updated and is their a drip email campaign running too? Local SEO providers can improve the timing, position, and content, so you spend your marketing money on activities that increase your revenue. Talking to a professional will help you for sure.
- Higher ratings
The location-based apps like Google Maps are a common choice for users looking for local businesses in the immediate area. When an Android user drives from Las Vegas to Los Angeles to meet a friend, they will look up places to meet, hang out and drink. They will explore bars on Google Maps, and the closest location will pop up on the device. For a bar owner from that region, getting such potential clients is easy when you are locally optimized. For this task, you need the assistance of someone who has an understanding of how people search and how to make your page relevant enough to be highly rated by Google. Local SEO experts will give your business the attention it needs.
- Save time and effort
Google maintains a rigid policy against scammers and keeps the market fair by regular updates on SEO. These updates have no formal announcements. Hence experts try to decipher them. Google gives limited guidance on ranking improvement, and the experts figure it through trial and error. This is why there’s a multitude of pieces about SEO because people spend days to study the algorithm and ranking results to produce helpful content for the users. However, the extensive information and regulations need a lot of time and dedication to develop an understanding. Instead of wasting your time to catch up you can hire a local SEO provider for the job.
ABOUT Erica Silva
Erica Silva is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. Find her on Twitter:@ericadsilva1