Running your business online can require quite a bit of knowledge and skills and surely is a demanding task. Creating your own ecommerce store online might not be so difficult thanks to all the useful online tools available, but running it successfully and increasing your sales can be tricky.
There are many different ways to engaging customers and boosting your sales through your own store. There are tips which can prove useful to many different genres of sales and products and marketing your store correctly is the best way to make it more popular. Here are some simple tips to help you increase your ecommerce sales easily.
- Work with your existing and potential customers
When you’re just starting out with your online business sales will most likely not be great. If even after a while they don’t really improve, most business owners start to think that their only problem is a lack of customers. While that can be a possible issue, it is also possible that they are simply not investing enough time into their existing ones.
If there are people who are subscribed to your email list or have made a purchase off of your website in the past, it is good for you to help them have a reason to come back for more. What this essentially means is that you should offer them promotions or discounts based on their preferences.
For example, if you have people subscribed to your mailing list, you can motivate them to make a purchase by giving them a large discount coupon from some of your best-seller items. You can do the same by offering a promotional code to customers who added items to their cart but still haven’t made the purchase.
What this essentially does is help you create a better relationship with your customers and help them have a reason to come back for more purchases. By having a discount code or a special offer available, they are more likely to complete a purchase or come back for another one in the future.
- Help your website look trustworthy
One of the things that most customers look for before making a purchase is the liability of the website. The more legitimate and trustworthy a website looks, the more likely they are to put their trust in your and your products.
The best thing you can do in order to ensure your customers’ safety on your website is to display any security badges your website uses on your landing page. By showcasing your relationship or partnership with these companies, you are making your business look a lot more professional and reliable.
On top of that, another thing you can do in order to help your customers feel safer about your products is to include customer reviews which talk about how satisfied they were with their purchase. The trick here is to try and include pictures of the people who left the review holding or using your product. The more legitimate and useful these reviews are, the more trustworthy you will seem.
- Use audiovisual content
Most consumers in our day and time don’t like to trouble themselves with reading big descriptions of products or how they can use them. We live in a time where audiovisual content prevails as our everyday lives are full of obligations and very little free time.
You can use this fact to your advantage and incorporate a lot of audiovisual content in your website. Videos are usually the number one thing that will perform the best and your customers will get all the information needed for a product within a matter of minutes and with the minimal amount of effort.
A video will also help your customers spend more time on your page and that can really increase the possibility of them making a purchase. The more they learn about your brand and products, the more likely they are to trust you and want to try what you have to offer.
- Make your website accessible on all devices
No matter where you live in the world, you will probably have notices that everyone around you has a smartphone in their hands. These little devices have become such a big part of our lives that we can barely function without them. Smartphones have also become a big part of online shopping and can be a great source of customers for your ecommerce website.
In case you didn’t know, more that 50% of millennials shop on their phones. Making your website available on mobile phones and tablets is one of the best investments you can make in regards to your sales and success. The more accessible and user-friendly your website is the easier people will be able to use it at any time and from anywhere, as long as they carry their smartphone with them.
Another great thing you can do in order to make your customers’ experience easier is to invest into creating a mobile app. Apps usually are way faster than a mobile website, they can save your user’s setting and in general tend to offer customers better deals and an easier shopping experience.
You can use this to your advantage and offer a discount code to the customers who decide to download and use your mobile app. This will really help you increase your sales and make your store accessible to everyone.
- Promote your best-selling items
Last but not least, another great thing you can do in order to engage your customers and increase your sales is to promote your best-selling items on your landing page. When someone visits your website, it is very likely that the very first thing they will see will strike their attention. You can use this and make your best-selling items the very first thing a new customer will see.
Not only can you post a picture of a model using or wearing that said product, but you can also include reviews right next to it in order to make it seem even more appealing. In general, the more important and exciting an item is, the easier it will be for you to promote and sell.
By making sure your new visitors get a good look at the products you want to promote, you are making sure that they will consider them at any future purchase.
Making your brand more successful
Increasing your sales and bringing more people to try more products from your brand doesn’t have to be as hard as you might imagine. Starting out with an online business will require some time for you to adjust and learn how to attract more customers easily, but it is definitely doable.
The more appealing you make your products to your customers the more difficult it will be for them not to buy them. The more effort you put into providing them with testimonials they can trust and promotions and discounts they can use, the harder it will be for them to resist giving your brand a try. Just make sure to always be honest about your claims and offer help and assistance whenever needed.
Which of these tips do you believe will be the most helpful for your business?
Kristin Savage nourishes, sparks and empowers using the magic of a word. She does her voodoo regularly on the Pick Writers blog and occasionally contributes to other educational platforms. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer.v