If you have been working some years in a company, most likely, you have thought about creating a business of your own, right? What is probably making you rethink a your options is the transition from employee (or executive) to entrepreneur. The fear of not making it work will always be there but unless you have been working in marketing, you wouldn’t have thought that this early, you can already start a blog for your business. Let us count the reasons why –
#1 Content is King
You’ve probably heard about the term “content is king” at some point, not knowing that this was coined from Bill Gates himself. So if it was Microsoft’s founder who said this, then you know that content — usually housed in a blog — works well for a business. This is because nothing really gets found on the Internet unless it is content. Blogs, in particular, are major content containers which search engines love to crawl. So if you start a blog for your business and put the content you’ll need to get noticed, then you’ll be on your way. The secret is that content marketing is the “new black” in marketing, because according to an article in Forbes, the power of blog content is that people discover them, and are not interrupted but attracted to them. Cool, huh?
#2 Non-Intrusive Promotion
Blogs are non-intrusive blocks of content that sort of opens many doors through choice keywords and lets in various audiences or readers. These audiences looked for your content online and found them in your blog. What to do? Sell to them albeit on a subtle way or building up the sale. Promotion through a blog should allow people to first get educated about your content. Eventually, they are converted into loyal customers.
#3 Sharing Your Expertise
For sure, you are an expert at something. Write about it in your blog. But first, you’ve got to name your blog according to what your future customers will be looking for. If you’re stuck with a name, you can checkout this cool website that can help you decide on a cool name – https://businessnamegenerator.com/blog-name-generator/. Just remember that whatever you put in your blog should reverberate what you do best. So when you want to start a blog, be keen with your expertise.
#4 Sharing Your Brand Story
Everyone has a story. Your brand, too, has a story worth talking about and writing about. When you start a blog, keep in mind of all the aspects that make your brand unique. Why will they buy from you? That’s the major question you should ask yourself when producing content. Remember, compelling content and SEO go hand in hand. So if you want your brand to be on the top search results of your target market, find the right keywords that will be associated to your brand.
#5 Connecting and Relationship Building
If you think that only social media can build relationships online, then think again. Blogs carry features for engagement such as comments or reviews. Asking relevant questions can trigger reactions and allow conversations. This is where relationships can be started. Know that when you start a blog, the end in mind is to create a venue for connecting and relationship building. And when you sell something, it’s makes it easier for customers to buy since they practically know you and have interacted with you already.
There are more reasons why you should start a blog for your business. Just keep in mind that content in your blogs can go viral by being shared by your audience. This alone is more than enough reason to keep it going as the cost is low versus the high returns it promises.
Starting a business? Start a blog today!