Julianne Mercer, Negosentro | If you’re an entrepreneur, you probably know that marketing is what can make or break your business. No matter how good your products or services are, you just won’t be able to survive on the market if you fail to promote your business. However, if you’ve been in the world of business for some time, chances are you’re out of ideas when it comes to marketing your business. That’s why we’ve composed a list of 5 creative marketing strategies that might just be what your business needs.
Guest post on sites relevant to your niche
Promoting your business is all about getting your name out there. And one of the best ways to do it is to find sites that are relevant to your niche and try guest posting on them. What’s so great about guest posting is that the sites where your posts will be uploaded have already reached the audience your business should be looking to attract. And since they’re visiting a website relevant for your niche, chances are some of them will become your customers, which is exactly what promoting your business is about. Therefore, try to write interesting articles for guest posting or hire someone who’s going to this for you.
Give video production a go
Today, video marketing is more popular than ever. And if you need some convincing just take a look at it this way – businesses that use videos for marketing tend to grow their company revenue 49% year-over-year than non-users. And since we can only expect video marketing to grow in popularity in years to come, this may be the perfect time for you to invest in it. You can start by recording a video for your home page, that’s going to tell visitors more about your business. Another thing you can do is start recording how-to videos where you will provide your followers with quality content while promoting your products or services.
Embrace social media
We live in the age of social media and if you want to be able to stand out among the crowd, you simply have to create pages for your business on platforms like Facebook, Instagram and Twitter, and use them to communicate with your customers. You can share interesting images, articles that are relevant to your niche or simply news about your business. Using social media for marketing purposes is all about communicating with your followers. Therefore, make sure you respond to each comment on your posts, even the negative ones. Also, just bear in mind that you shouldn’t post too often since that can lead to people seeing your posts as “spam.”
Host a promotional event
With so many businesses people can find online, making your business stand out isn’t as easy some people would have you believe. However, there are plenty of ways to build honest and lasting relationships with your customers, and be more than a website they find online. And one of the best among them is hosting a promotional event for your business. Promotional events can help you add value to your guests and extend your customer list. On top of that, you don’t have to bother with organizing the event, since you can always hire experts like those at The Pipeline Marketing Group who can do this for you.
Send out coupons to your customers
Another great thing you can do when promoting your business is sending out coupons to your current customers. And since 4 out of 5 people use coupons regularly, this is guaranteed to do the trick. Coupons won’t only make them come back, but they might also serve as a trigger for them to recommend your business to their friends and family, which means more customers for you. While you can always send out coupons via mail, it might be a better idea to aim at sending emails since this will also make people join your email list. Not only this, but you can always integrate coupons into email in order to make it more inviting.
Follow these 5 creative marketing strategies, and you’ll start to see more and more people turning to your business. Of course, there’s no reason to stop here and you should always keep an eye on some new ways to marketing your business.